#United States #Asheville #Whole Foods #Gönc Winery #JP Bourgeois

The Journey of Gönc Wines: From Slovenia to Whole Foods

After four years of persistent effort, Gönc Wines has reached a significant milestone by securing national placement in Whole Foods. This achievement is a testament to the dedication of JP Bourgeois Wine Imports and its National Accounts Manager, Anna Vogel, who nurtured the relationship with unique tastings, engaging stories, and a pivotal visit to Slovenia.

The Beginning

The journey commenced with Gönc's wines sent in sample bottles, arousing the curiosity of Whole Foods' national buying team. With consistent updates and an enthusiastic approach, the partnership began to take shape. In the spring of 2024, during the prestigious Vinitaly wine fair, Anna took a bold step—inviting the key buyers to experience the magic of Gönc Wines in Slovenia.
“Come to Slovenia. Meet Peter,” she suggested, referring to Peter Gönc, the winery's founder.

A Warm Welcome

Upon arrival, the buyers were greeted with a warm hospitality that felt like a reunion with old friends. Overlooking picturesque vineyards, Peter offered a feast of local cuisine, creating an ambiance perfect for enjoying the handcrafted wines. This informal yet vibrant gathering allowed for candid discussions about wine, from the bold flavors to the stories behind each label. The connection grew stronger as guests savored every bottle, setting the stage for a significant partnership.

Slovenia's Emerging Wine Scene

Slovenia, with over 2,500 years of winemaking history, is stepping into the international spotlight, moving beyond its reputation as a well-kept secret in Central Europe. The nation is home to some of the world’s oldest vineyards and a new generation of wine producers who are eager to showcase the unique terroirs of this ancient land.
From refreshing alpine whites to flavorful reds, Slovenian wines are characterized by their authentic craftsmanship and bold flavor profiles. Many producers, including Peter Gönc, practice natural viticulture, using native yeast and minimal sulfur which infuses their wines with vivid energy and personal expression.

The Selection and Its Significance

Gönc Wines' selection at Whole Foods includes:

• - Dirty Deeds: A 100% Pinot Noir, elegantly aged in French oak and stainless steel, showcasing notes of red berries, spices, and a hint of forest floor.
• - Pour Some Sugar on Me: This single-vineyard 100% Gamay is rich and lush, presenting flavors of cherry and raspberry, complemented by a smoky, mineral edge.
• - The Little One: A blend of Pinot Blanc and Yellow Muscat from 35-year-old vines, it's fresh and floral with quietly complex flavors and refreshing acidity.

These wines, crafted with minimal intervention, reflect the passion and hard work of Gönc Winery.

A Win for Slovenian Wine

“This is about more than just three wines,” remarked Bourgeois. “It represents a significant win for Slovenian wine, small producers, and retailers committed to discovery.” The inclusion of Gönc wines in Whole Foods signals a growing market demand for authentic, quality wines that resonate with a new generation of adventurous consumers.

More to Explore

Besides Whole Foods, JP Bourgeois offers a broader assortment of Gönc wines to various boutique shops and innovative restaurants across the nation, ensuring that wine lovers find something distinctive and unforgettable. Each wine upholds the same values of creativity, character, and a low-intervention approach, perfect for those seeking an authentic experience.

About JP Bourgeois

JP Bourgeois is a boutique importer dedicated to promoting small, terroir-driven wine producers throughout Europe, with a focus on integrity and sustainable practices.

About Gönc Winery

Located in Ptuj, Stajerska, Slovenia, Gönc Winery is led by Peter Gönc, known for his unconventional winemaking style and rock-inspired branding. His wines are a true expression of the vibrant and rebellious spirit of Slovenian wine culture.

Through dedication, patience, and a passion for quality, Gönc Wines has successfully captured a place on the shelves of Whole Foods, much to the delight of wine enthusiasts across the country.