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NIVEA Cream Care Body Wash: A Decade of Moisturizing Excellence

On September 13, 2025, NIVEA Kao Corporation (President: Masaya Iwasaki) will celebrate the 10th anniversary of its popular product, the NIVEA Cream Care Body Wash W Moisture Rich. The company has announced a comprehensive upgrade to the formulation that focuses on producing richer foam and ensuring a hydrated finish after washing. These changes aim to meet the increasing demand for gentler body washes that provide not only cleanliness but also skin hydration.

Market Trends and Focus on Skin Health

The popularity of body washes has surged in recent years, as shown by a survey conducted among users. Many consumers prioritize aspects like preserving skin moisture and ensuring a soft, hydrated feeling post-wash. Interestingly, the survey reveals that these priorities significantly outweigh the focus on removing sweat and oil buildup. When comparing data from 2022 to 2025, the most notable growth was noted in the importance of foam quality—highlighting a change in the consumer landscape towards valuing skin-friendly attributes over mere cleansing capabilities. (Source: Kao Research, 2022 and 2025, n=1200 women aged 15-79)

Originally launched in 2015, the body wash was designed with a commitment to protect skin hydration throughout the washing process, aligning with NIVEA's skincare philosophy. As they celebrate this decade milestone, the product has been revitalized to enhance its moisturizing power and foam quality, receiving high marks from test groups—90% for lather quality, 95% for richness of the foam, and 88% for not feeling tight on skin post-bath. (Source: NIVEA Kao Study, October 2024, n=84)

A Spa-like Experience in Your Bathroom

Bath time is often a space for relaxation and rejuvenation, and NIVEA understands the importance of fragrance too. With five distinct scent profiles to choose from, the new body wash surrounds users in a pleasant aroma, making each bath feel like a luxurious retreat. The rich foam, reminiscent of cream, gently cleanses while maintaining hydration, resulting in beautifully soft and supple skin.

Product Details and Features

The NIVEA Cream Care Body Wash boasts a dual moisturizing formula that nurtures and protects. Key ingredients include:

• - Shea Butter: Known as the “King of Moisturizers,” it offers exceptional protection against skin dryness.
• - Argan Oil: This lightweight oil prevents moisture loss and helps maintain skin suppleness, catering to modern skincare needs.

The product dispenses a rich, creamy lather that treats the skin with care. For an optimal experience, users can employ a bath lily for enhanced foaming, demonstrating the impressive texture that clings, even when the container is inverted—showing its dense and luxurious consistency.

New Scents and Aesthetics

Users will enjoy a choice of quality scents that remain unchanged from previous editions: 1) European White Soap, 2) French Garden Rose, 3) Italian Premium Honey, 4) British Royal Lily, and 5) Paris Rich Perfume.

The refreshed packaging and design also reflect this product's evolution, ensuring it stands out on shelves while meeting the aesthetic expectations of consumers.

For any inquiries, please reach out to the Kao Corporation Customer Service at 0120-165-699.

Conclusion

Overall, the revamped NIVEA Cream Care Body Wash not only brings a sense of luxury back into the bathroom but also aligns perfectly with the modern consumer's desire for effective and gentle skincare. This new formulation, available nationwide starting September 13, 2025, is sure to delight both long-time fans and new customers alike!