Del Monte's Pure Fruits Series Breaks 3 Million Bags with New Peach Release

Del Monte's Latest Launch: Pure Fruits White Peach Mix

Del Monte has recently announced the successful milestone of selling over 3 million bags of their popular 'Pure Fruits' series. To celebrate this achievement, they are releasing a brand new flavor: the Pureed White Peach Mix. This exciting new item will be available from May 18 until late September, expanding nationwide after being previously limited to convenience stores and select online retailers.

Introducing Pureed White Peach Mix

The Pureed White Peach Mix is a delicious blend of white peach and apple, packaged conveniently in a pouch. The unique texture of the white peach along with its rich sweetness delivers an incredibly satisfying fruit experience. Customers can enjoy the refreshing essence of fruit at any time, making it perfect for breakfast, lunch, snacks, or desserts. Notably, the Pure Fruits line is made up of 100% fruit (based on fresh fruit equivalent), meaning each pouch provides half the recommended daily intake of fruit.

What’s more, these pouches can be frozen, transforming them into an ideal addition to lunchboxes or as a cool treat for the hot summer months.

Significant Expansion and New Initiatives

Since broadening their distribution area nationwide, the Pure Fruits series has garnered immense popularity, achieving remarkable sales figures. As part of their mission to promote healthy eating habits, Del Monte is committed to addressing the issue of fruit consumption deficiency through convenient and enjoyable fruit products.

To further engage customers and showcase the delightful Pure Fruits experience, Del Monte will launch several initiatives. These include fruit-picking events where participants can 'harvest' products from 'Pure Fruits trees'. This fun-filled sampling event is set to take place at Roppongi Hills from March 19 to 21, with additional Pure Fruits caravans planned for various locations in the Kanto region later in spring.

Additionally, kickstarting on June 1, coinciding with a new TV commercial, Del Monte will hold a tasting event aiming for 100,000 participants in supermarkets across the country.

Commitment to Health and Nutrition

Kikkoman's food division, Del Monte, emphasizes its ongoing commitment to societal issues through promoting healthful eating. By enhancing the accessibility of nutritious options, they aim to contribute to balanced diets among the population.

As part of their proactive strategy, Del Monte is dedicated to introducing customers to the benefits of their Pure Fruits series, which is designed to help alleviate the common shortfall in fruit intake.

The Pureed White Peach Mix pack features a seasonal logo stating “Freeze and Carry OK!”, highlighting its versatility and convenience.

In summary, Del Monte's Pure Fruits series fills a vital gap in the market, ensuring that enjoyable fruit consumption can be made available anytime, anywhere.