#Japan #Seoul #Tokyo #Comfort #K-Drama

Comfort's Pop-Up Store in Isetan Shinjuku

This spring, the vibrant culture of Korea is coming to Tokyo at the Comfort pop-up store, running from April 30 to May 6 at Isetan Shinjuku on the second floor at East Park/Promotion. The event, titled “𝗖𝗢𝗠𝗙𝗢𝗥𝗧 𝗲𝘅𝗽𝗿𝗲𝘀𝘀: 𝗦𝗘𝗢𝗨𝗟 𝘁𝗼 𝗧𝗢𝗸𝘆𝗼”, promises to be an exciting experience showcasing the best of Korean culture and designs.

Founded in 2022 by designer TK and photographer Kim Hee June, Comfort has quickly become a cultural platform, connecting diverse creators, including stylists and art directors, who contribute to its unique aesthetic. Comfort’s pop-up events started gaining popularity when celebrities, artists, and models with personal ties to the designers began to visit. It has transformed into an international hotspot attracting visitors from around the world, longing for a piece of Korean celebrity culture.

One of their signature pieces is a keyring inspired by the designer's beloved cat, which is a favorite accessory among many K-pop idols and celebrities. Stars like BLACKPINK’s Jennie and Rosé, G-DRAGON, BTS's V, Stray Kids' Felix, and actress Jung Ho-yeon are often spotted with this stylish bag charm, further solidifying Comfort's reputation across global markets.

At this Pop-Up Store, attendees will be introduced to the brand new characters, NABI and MUNK, designed to bring a fresh flair from Korea to Tokyo. These unique items will be available for early purchase at Isetan Shinjuku and through Isetan’s online store. In addition to the new characters, limited-edition merchandise such as smart tuks and table clocks, in collaboration with the brand bys, will be offered. Event-specific apparel, standard bags, pouches, caps, stickers, and jewelry—many of which were exclusive to Comfort SEOUL—will also be on display.

Featured Products

• - NABI (ナビ) Key Ring - A tricolor lucky charm cat that radiates positive energy, perfect for embellishing your bags and keys. Price: ¥8,000 + Tax.
• - MUNK (ムンク) Key Ring - Available in soft gray and ivory, designed to cradle its cheeks, delivering a whimsical touch. Price: ¥8,000 + Tax each.
• - Signature PIYONG (ピヨン) Black keyring and the newly re-stocked Isetan Blue - popular among celebrities and crowds, explore the vast lineup to find the perfect piece for you.

Special Offers

Spend over ¥11,000 at the venue and receive a complimentary original sticker pack, available while supplies last.

Event Details

• - Event Name: 𝗖𝗢𝗠𝗙𝗢𝗥𝗧 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 : 𝗦𝗘𝗢𝗨𝗟 𝘁𝗼 𝗧𝗢𝗸𝘆𝗼 Pop-Up Store
• - Dates: April 30 (Wednesday) - May 6 (Tuesday)
• - Location: Isetan Shinjuku, 2nd Floor East Park/Promotion
• - Address: 〒160-0022 Shinjuku 3-14-1, Tokyo
• - Phone: 03-3352-1111
• - Hours: 10:00 AM – 8:00 PM

Don’t miss this fantastic opportunity to experience the stylish world of Comfort and take home a piece of Korean culture and creativity during your visit!