#USA #Montreal #Visa #Nuvei #Agentic Commerce

Nuvei Partners with Visa to Launch Trusted Agent Protocol

In a groundbreaking move, Nuvei has announced its support for Visa's latest initiative, the Trusted Agent Protocol. This new framework aims to secure and streamline transactions between merchants and trusted artificial intelligence (AI) agents. Scheduled for rollout, this protocol is designed to elevate the realm of digital payments, making it increasingly efficient and secure for businesses and their consumers alike.

What is the Trusted Agent Protocol?

The Trusted Agent Protocol is part of Visa's overarching framework known as Visa Intelligent Commerce (VIC). It serves to facilitate secure engagement between merchants and AI-powered agents acting on behalf of customers. By employing open standards such as HTTP Message Signatures, the protocol allows merchants to effectively differentiate between genuine agent activities and potentially harmful automated programs. This enhancement is achieved with minimal alterations required to the existing checkout processes.

Strengthening Secure Transactions

Nuvei’s collaboration with Visa not only showcases a commitment to innovation in payments but also plays a critical role in the inaugural Agent Enabler pilot. This endeavor is pivotal in assisting acquirers in safely supporting transactions driven by trustworthy agents. In an era where digital agents are increasingly involved in searching, comparing, and purchasing on behalf of consumers, the role of acquirers must evolve.

As a result of this partnership, Nuvei is prepared to deploy its integrated payments ecosystem, which aligns seamlessly with the Visa Intelligent Commerce initiative, facilitating a smooth transition for merchants into agent-driven payments systems, moving beyond outdated models that heavily rely on human interaction or manual inputs.

A New Era in Digital Payments

Nuvei is positioned at the forefront of the innovation wave in the Agentic Payments landscape, extending groundbreaking solutions aimed at both merchants and financial agents. By enhancing the security, speed, and efficiency of payment transactions, Nuvei is shaping how customers engage with digital transactions.

Phil Fayer, Chair and CEO of Nuvei, emphasizes the significance of this transition, stating, "Agentic Commerce signifies a transformational shift in the future of digital payments. Our support for the Trusted Agent Protocol ensures merchants are equipped to navigate this change with confidence, providing solutions that are not only secure but scalable on a global scale."

Visa's perspective, as articulated by Rubail Birwadker, Global Head of Growth Product and Strategic Partnerships, indicates a collective ambition: "Our commitment, alongside partners like Nuvei, is to establish a future where agents can be trusted for transactions on behalf of consumers. The support from acquirers will be instrumental in achieving this vision."

Advancing Global Commerce

By introducing the Trusted Agent Protocol, Nuvei and Visa are collaboratively paving the way for the global adoption of Agentic Commerce. Their efforts focus on:

• - Establishing new industry standards for connectivity between agents and merchants,
• - Ensuring merchant confidence through verifiable cryptographic signatures, cardholder acknowledgment, and authorized access,
• - Making Agentic Commerce widely accessible at over 150 million Visa-accepting merchant locations worldwide.

This strategic alliance symbolizes a significant leap towards creating an ecosystem where payments can be executed quickly and with utmost safety, preparing the merchant community for a future where AI-driven transactions become commonplace.

About Nuvei

Nuvei is dedicated to accelerating the business of clients around the globe. Its technology is modular, adaptable, and scalable, supporting businesses in accepting next-gen payments, managing risks, and enhancing customer experiences. With operations in over 200 markets and multiple payment methods, Nuvei facilitates commerce both locally and internationally through one seamless integration. More information can be found at Nuvei's official website.