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Dive into Aspire's New AI Instagram Discovery

Aspire.io has made a significant leap in the world of influencer marketing with the introduction of Aspire's AI Instagram Discovery. Developed in close collaboration with Meta, this innovative tool utilizes Instagram's first-party creator marketplace API to transform how brands identify and connect with high-performing creators. With the rise of social media platforms as marketing powerhouses, the need for effective creator discovery tools has never been more crucial.

An Innovative Approach to Creator Discovery

Anand Kishore, CEO and Founder of Aspire, emphasizes the thorough development process that accompanied the launch of the AI Instagram Discovery. “We engaged with Meta's product team for months to create a user-friendly discovery experience enhanced by our AI capabilities,” he explains. This collaborative effort results in a first-of-its-kind solution designed to simplify the daunting task of creator discovery, which many brands grapple with.

According to Aspire's 7th Annual State of the Industry Report (2025), a staggering 70% of marketers assert that discovering the right creators is their most significant challenge. With the vast array of profiles available, manually sorting through potential partnerships can be an overwhelming task. With this new tool, brands can now save valuable time and streamline their outreach strategies.

Cutting Through the Noise

Instead of laboriously browsing profiles or sending cold outreach emails, Aspire's AI Instagram Discovery harnesses advanced filters, conversational AI search, and rich performance data to curate lists of creators that precisely match brand specifications. Brands can utilize natural language queries to find creators who fit specific criteria, such as, “vegan foodie creators with 50K TikTok followers in New York,” or “beauty influencers with 15K Instagram followers and 5% engagement rate.” This functionality goes beyond simple searches, providing tailored results that accelerate the matchmaking process between brands and audiences.

Key Features of AI Instagram Discovery

1. Conversational AI Search: Users can leverage natural language queries to quickly locate creators.
2. Smart Filters and Lookalikes: Results can be refined to reveal similar creators based on their data.
3. High-Intent Reels Metrics: Marketers can keep track of essential engagement metrics such as hook and engagement rates to gauge creator authenticity.
4. Historical Brand Partnerships: Brands can assess creators based on their history of verified collaborations, fostering more informed decisions.
5. Trusted First-Party Data: The tool relies on detailed account-level insights about each creator, including audience demographics and engagement metrics.

With its collaboration with Meta, Aspire aims to make influencer discovery as straightforward as asking a simple question. As expressed by Magda Houalla, Senior Director of Marketing Strategy at Aspire, this tool is a testament to the robust partnership between Aspire's product and engineering teams, allowing for a seamless integration of innovative AI technology into Instagram's already potent creator marketplace.

The Future of Creator Marketplaces

Aspire's AI Instagram Discovery is set to join the ranks of its Creator Discovery Suite, adding another dynamic layer to how brands can find and collaborate with creators. This advancement positions Aspire as a leader in the industry, offering access to the world's largest creator marketplace with millions of active influencers and a reliable first-party search database.

This innovative solution exemplifies how brands can leverage technology to foster meaningful creator partnerships that drive results. As marketers continue to seek effective strategies to enhance their outreach, tools like Aspire's AI-driven solution highlight the evolving landscape of influencer marketing.

To see Aspire's AI Instagram Discovery in action, brands are encouraged to request a demo.

About Aspire

Founded in 2014, Aspire is recognized as the world’s first word-of-mouth commerce platform, mobilizing brands' ambassadors, influencers, affiliates, and user-generated content to maximize marketing effectiveness across channels. With notable clients like Keurig and Samsung, Aspire continues to pave the way for innovative solutions in social commerce, having paid out over $100 million to creators globally.