Celebrate 27 Years of POCHI with Special Pet Treats and Gifts!

POCHI's 27th Anniversary Celebration

Premium dog food manufacturer POCHI, operated by Marketing Partner Co., Ltd., based in Shinjuku, Tokyo, is excited to announce the celebration of its 27th anniversary starting from November 7, 2025. This commemorative event, marking the brand's inception on November 22, 1998, brings exclusive offers for pet owners, including original food bowls and special seasonal delicacies.

Exclusive Original Food Bowl Campaign

As part of the celebratory promotions, starting at 18:00 on November 11, 2025, the second phase of the POCHI anniversary festival will introduce a special gift campaign. The first 500 customers who purchase over ¥22,000 (tax included) from the POCHI brand will receive a limited edition POCHI Original Food Bowl. This artistic bowl, a product of collaboration between POCHI and Mino ware artisans, comes in four colors representing the brand: Navy, Salmon Pink, Chicken Yellow, and Lamb Red, which will be randomly distributed.

The bowls are designed with a glossy finish that resists stains and are easy to clean. Featuring a semi-spherical interior to prevent food from getting stuck and a sturdy construction with a slip-resistant bottom, they ensure a great dining experience for pets.

Campaign Details (Original Food Bowl)

- Duration: Starting November 11, 2025
- Quantity: First 500 customers
- Eligibility: Customers spending over ¥22,000 (including tax)
- Gift Item: POCHI Original Food Bowl (Material: Ceramic (Mino ware), Dimensions: Diameter approximately 13.4cm x Bottom Width approximately 14.3cm x Height approximately 5.6cm, Country of Origin: Japan)

Seasonal Delicacies for Your Furry Friends

In celebration of the 27th anniversary, POCHI will also be launching two seasonal limited items: the “Princess Cake Loaded with Horse Meat” and “Premium Four-Leaf Clover Cookies.” These products are handmade with carefully selected ingredients, focusing not only on taste but also on aesthetic appeal, perfect for sharing joyful moments with your pets.

Princess Cake Loaded with Horse Meat

- Price: ¥2,200 (tax included)
- This dish is inspired by the traditional Swedish Princess Cake and is filled with luxurious horse meat and chicken, enveloped in beet-colored cream cheese. It’s an exquisite treat ideal for birthdays or special occasions. (Weight: 220g, Size: Diameter approximately 10cm x Height 3.5cm, Country of Origin: Japan)

Premium Four-Leaf Clover Cookies

- Price: ¥715 (tax included)
- These thick, heart-shaped cookies symbolize good fortune with their design representing four hearts as a clover. They make a great gift for any lucky pup! (Contents: 4 pieces, Country of Origin: Japan)