Exploring Deterministic Pathways to Business Success in the Era of Agency

At MWC Barcelona 2026, Eric Yang, the president of Huawei Carrier Business, delivered a compelling keynote speech, emphasizing the transformative potential of the telecom industry in the new agency era. According to Yang, this evolving landscape presents unprecedented opportunities for telecom firms to innovate and enhance operational efficiencies through intelligent services.

The Agency Era and Telecommunications

Yang introduced the concept of the agency era, where telecom providers are uniquely positioned to capitalize on the growing demand for intelligent capabilities integrated deeply into their core operations. He highlighted that telecom companies are not just service providers; they have become pivotal enablers of a connected future, delivering converged solutions to consumers at home and in various scenarios.

Innovative Home and Consumer Services

A core area of transformation Yang addressed is the potential of AI in home services. Traditionally, telecom firms have held a strong foothold in this marketplace, yet there is a significant opportunity to redefine service through AI integration. For instance, telecom operators can leverage AI to improve home network management, thus ensuring a seamless and deterministic user experience. This integration allows for proactive services where the network adapts to user needs rather than the other way around. Users could interact with their networks via simple voice commands, ensuring quick troubleshooting and optimized experiences in critical areas such as gaming and streaming.

Yang's vision includes AI-driven voice services that enhance the call experience dramatically. By utilizing AI-powered call agents, background noise can be filtered out, yielding crystal-clear conversations even in noisy environments. These agents can also provide real-time translations, transcriptions, and health assistance during calls, creating diversified revenue streams for telecom companies.

Consistent User Experience Across Scenarios

The flexibility of AI agents shines in their ability to deliver personalized services across various platforms and devices. Whether at home, in the office, or on the go, users can access services that are coherent and tailored to their preferences. For example, while at home, users might interact with their telecom provider's cloud services through voice searches, while seamlessly continuing these interactions on mobile devices while traveling. This capacity to cross boundaries between devices fosters user loyalty and enhances overall satisfaction.

Operational Excellence through AI

For telecom firms exploring new avenues for business-to-business (B2B) intelligent transformations, Yang emphasized that operational scenarios must serve as the foundation for monetization. Focusing on enhancing operational efficiencies in sales, customer service, and office management through AI can revolutionize user experiences and service delivery capabilities. By utilizing AI in these crucial scenarios, telecoms can fortify their market positioning and readiness to engage effectively in the AI-powered future.

Collaborating for Intelligent Transformation

Yang closed his address with an insightful remark, “The future is not just a destination; it’s something we actively create.” He reiterated Huawei’s commitment to developing AI-focused network solutions designed to empower telecom operators in offering differentiated experiences and intelligent services. Through collaboration with industry partners, Huawei aims to cultivate ecosystem synergies, leading toward a new, intelligent era filled with promise and opportunity.

The event from March 2 to 5 in Barcelona serves as a platform where Huawei presents its latest innovations at booth 1H50, showcasing its roadmap for harnessing the full potential of 5G advancements and preparing for the evolution toward 6G.

As the shift towards agency networks accelerates alongside broader commercial adoption of 5G-A, Huawei is dedicated to reinforcing its role by deploying AI solutions that modernize core operations and contribute significantly to the future of telecommunications.