MIMARU Expands Presence with New Hotel Opening in Osaka's Shinsaibashi Area

MIMARU's New Hotel in Shinsaibashi, Osaka

MIMARU, a prominent name in family-oriented aparthotels across Japan, is set to launch its latest establishment in the bustling Shinsaibashi district of Osaka on September 1. This opening marks a significant milestone as it expands the brand's portfolio to include 28 properties and a total of 1,500 rooms nationwide, solidifying MIMARU's commitment to providing quality accommodations for families.

The new property, MIMARU Osaka Shinsaibashi CENTRAL, is strategically located just a two-minute walk from the Shinsaibashi station, making it highly accessible for both domestic and international travelers. It comes at a time when interest in Osaka, particularly from European tourists, has surged. While Tokyo remains a key entry point for travelers to Japan, there’s a growing trend of visitors choosing to include Osaka in their travel itineraries. Data shows that stays by European guests at MIMARU's five Osaka locations have witnessed a remarkable increase of 10.4% year-on-year from 2024 to 2025.

Additionally, internal data from MIMARU highlights a 5.3% rise in the average length of stay among guests at its Osaka properties, increasing from 2.93 nights to 3.09 nights. The total number of room nights for these properties has grown by 16.2%. In 2025, the Osaka Convention and Tourism Bureau reported that the prefecture welcomed a record 17,635,000 international visitors, reflecting a 21% increase compared to the previous year. More than ever, tourists are spending an average of 13.5 nights in Japan, with 3.7 of those nights specifically in Osaka.

Osaka is known not just for its vibrant urban landscape but also for its rich cultural heritage and hospitality. Travelers are encouraged to venture beyond the popular tourist spots to explore residential streets, traditional markets, and historic architecture. Those looking for a nature-inspired outing can visit Minoh, which offers serene forest trails leading to waterfalls, located just 30 minutes from the city center. Another gem is Koka, a city in Shiga Prefecture roughly two hours away, recognized for its historical ninja heritage.

MIMARU Osaka Shinsaibashi CENTRAL boasts 66 spacious rooms, each measuring at least 40 square meters. Many units are equipped with kitchens, dining areas, and washer-dryer combos, with several accommodating up to six guests. This design is particularly advantageous for families seeking comfort and convenience during their stay. Furthermore, MIMARU's staff, hailing from 39 different countries and regions, provides personalized recommendations and local insights, helping guests find unique day trip ideas that may be harder to discover online.

In a statement regarding the opening, Mao Mochizuki, the International PR Manager at Cosmos Hotel Management, commented, "From Tokyo to Osaka and across the Kansai region, MIMARU aims to create a welcoming base that allows families and friends to connect more deeply with the places they visit and to experience Japan at their own pace."

As MIMARU continues to cater to the growing number of tourists exploring Japan, its Shinsaibashi property represents a perfect blend of accessibility, space, and local engagement. For more detailed information about MIMARU and its amenities, you can visit their official website at MIMARU Hotels.