#USA #New York #marketing analytics #Kantar #Jeff Greenspoon

Kantar Welcomes Jeff Greenspoon as New CEO for the Americas

In a significant move within the marketing analytics industry, Kantar, the leading marketing data and analytics company globally, announced the appointment of Jeff Greenspoon as the new CEO for the Americas, starting August 4, 2025. This appointment marks a pivotal moment for Kantar as it continues to enhance collaboration and strategy development with some of the world's leading brands.

Jeff Greenspoon, who joins Kantar from dentsu, where he held the roles of Chief Global Client Officer and Chief Business Officer for the Americas, is anticipated to bring a rich experience in innovation and transformation to his new position. His extensive background includes working with high-profile clients such as General Motors, Kraft Heinz, Nestlé, and Disney, where he led various global client engagements and innovation initiatives.

Prior to his recent roles, Jeff served as dentsu's first Chief Product Officer and held the position of CEO for Canada, focusing on integrating digital solutions and enhancing client offerings. His entrepreneurial spirit and strategic insight were instrumental in founding SPOKE, a renowned digital creative firm that was later acquired by dentsu.

In his new role, Jeff will be reporting directly to Chris Jansen, Kantar's Chief Executive, and will also be part of the Group Executive Team. His predecessor, Wayne Levings, has been instrumental in leading the Americas business alongside his Chief Client Officer duties. After two productive years in this dual role, Wayne will be transitioning back to the UK to concentrate on his primary responsibilities.

Chris Jansen expressed confidence in Jeff's capabilities, stating, "Jeff brings a wealth of experience in entrepreneurship, marketing, and strategy. His deep understanding of the marketing ecosystem and proven ability to build high-performing teams position him as a great fit for our Americas business. His fresh perspectives and passion for growth will be invaluable as we continue to shape the marketing strategies for our clients."

On taking up the new challenge, Jeff Greenspoon shared his excitement about joining Kantar, emphasizing the company’s unique blend of global intelligence and marketing insights. He believes that Kantar stands at the intersection of data, creativity, and business strategy, which empowers clients to create impactful marketing narratives. He stated, "What excites me most is the opportunity to bring fresh energy and a future-focused mindset to help our clients unlock even more value across this region. I look forward to working closely with the incredible Kantar team to deliver bold thinking and breakthrough solutions that redefine marketing outcomes."

Kantar has always been a distinguished partner for top-tier brands, helping them to understand consumer behaviors and preferences through meaningful data and analytics. With Jeff at the helm for the Americas, the company is poised to strengthen its partnerships and continue leading the way in marketing analytics.

About Kantar

Kantar is recognized as the world's leading marketing data and analytics organization. The company is committed to offering critical insights that help brands understand consumer actions and shapes their marketing strategies for future success. Kantar combines deep expertise in analytics with valuable consumer data to support companies in navigating the complex marketing landscape effectively.

With this strategic leadership change, Kantar aims to further enhance its competitive edge and drive innovative marketing solutions across various industries, reflecting the evolving needs of today’s market. As Jeff Greenspoon steps into his new role, the anticipation around his leadership contributions to Kantar is palpable, promising an exciting future for the company and its partners.