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Hisense Display Technology at FIFA Club World Cup 2025™

In an exciting development for sports enthusiasts, Hisense, a prominent name in consumer electronics and appliances, continues to push the boundaries of display technology. The FIFA Club World Cup 2025™ serves as the backdrop for Hisense's latest innovations, particularly within the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC). Here, cutting-edge screens bring clarity to the officiating process, offering ultra-high resolution and color accuracy that redefine viewer experience.

Setting New Standards for VAR

Delivering superior performance for such a critical aspect of modern football, the VAR system relies on high-quality displays that can meet stringent requirements. Hisense's advanced technology ensures that every detail from the pitch is captured with crystal-clear fidelity, allowing officials to make informed decisions in real-time. This partnership marks a significant milestone as it is the first instance of FIFA granting exclusive branding rights for VAR screens to a partner, showcasing Hisense's growing accolades as a trusted provider in professional sports.

Branding Beyond the Control Room

Hisense's presence doesn’t stop at the VAR room. Fans will also notice the brand’s innovative displays throughout the stadium, including striking LED perimeter boards and colossal jumbotrons. These features celebrate Hisense products, highlighting messages such as “HISENSE 100 TV, GLOBAL No.1,” and “#RGB-MiniLED TV.” Such messages not only promote Hisense’s technological prowess but also aim to solidify its standing as a leader in the global market of display technology. These innovations include notable flagship products such as 100-inch televisions and the state-of-the-art RGB-MiniLED screens.

Commitment to Enhancing Viewer Experience

As global audiences tune in to witness the exhilarating matches, Hisense remains committed to enriching the viewing experience, whether it's in the VAR room or at home. With its innovative display technologies at the forefront, Hisense empowers fans, referees, and players alike to truly own every moment of the game.

About Hisense

Established in 1969, Hisense has emerged as a global leader in the consumer electronics industry. With operations spanning over 160 countries, the brand specializes in delivering exceptional multimedia products and intelligent solutions. According to market analysis from Omdia, positioned as the second-largest television manufacturer globally from 2022 to 2024, Hisense also claims the top spot in the 100-inch TV segment as of early 2025. The company's association with the FIFA Club World Cup 2025™ underscores its commitment to sports partnerships that connect with audiences worldwide.

In conclusion, Hisense's involvement in the FIFA Club World Cup 2025™ exemplifies its dedication to technological excellence and its ability to create unprecedented viewing experiences for sports fans everywhere. As they continue to innovate and expand their reach, it’s clear that Hisense is not just a spectator but a major player in the world of sports technology.