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Wayfair's Chair-Ades Challenge: A Fun Way to Celebrate Home Style with Blake Griffin

In an exciting new initiative, Wayfair is bringing the concept of the "Wayborhood" to life by launching the Chair-Ades Challenge, a playful competition that encourages fans to embody their favorite chair styles. This innovative activation features the charming Blake Griffin, a six-time NBA All-Star and Wayfair's newly appointed "Master of Chairemonies," who will help kick off the challenge at Grand Central Terminal's Vanderbilt Hall in New York City.

A Unique Twist on Charades

The Chair-Ades Challenge is a creative take on charades, inviting participants to act out various Wayfair chairs while showcasing their creativity and humor. Starting on May 13, 2025, followers on TikTok and Instagram can record and post videos posing as their favorite chairs, using the hashtag #WayfairSweepstakes and tagging @Wayfair. With over 200,000 chair options available on Wayfair, the sky is the limit when it comes to the imaginative interpretations fans might bring to life.

Participants stand a chance to win one of eight $1,000 Wayfair E-Gift Cards, making this challenge both fun and rewarding. It emphasizes not only the wide selection that Wayfair is known for but also positions home decor as a platform for personal expression.

Gathering at Grand Central Terminal

To launch the challenge, Wayfair is setting up a pop-up event in the iconic Grand Central Terminal, inviting commuters and visitors to take a break from their day to pose and celebrate their favorite chair styles alongside Griffin. This event will be infused with laughter and creativity, encouraging individuals to highlight their personal tastes in home design.

According to Sandro Corsaro, Wayfair's head of global content and creative, the Chair-Ades Challenge embodies the brand's mission to help shoppers find furniture that reflects their unique style and budget. He expressed excitement over the challenge, stating that it aligns with more recent features such as Wayfair Verified, allowing consumers to shop online confidently.

Sweepstakes Details

The sweepstakes for the Chair-Ades Challenge is open from May 13 at 12:01 AM ET until June 3 at 11:59 PM ET. To participate, individuals must either upload a public video showcasing their chair impersonation or submit a form without posting a video. Importantly, there is a limit of one entry per person, ensuring an equal chance for all participants.

Blake Griffin's involvement adds star power to this fun-filled challenge, as he utilizes his comedic talents and basketball charisma to engage fans of all ages. This activation is a celebration of creativity that blends entertainment with home styling, making interior design enjoyable and accessible.

About Wayfair

Wayfair is a leader in home goods, providing a wide range of furniture and decor options for every taste and budget. The company aims to create easier ways for customers to build the home they've always wanted, with a seamless experience from inspiration to installation. With a stunning array of offerings, including brands like AllModern, Birch Lane, and Perigold, Wayfair continues to impress its customers with quality and service. In 2024, Wayfair reported a net revenue of $11.9 billion, showcasing its position as an industry giant in online retail for home goods.

For more details on the Chair-Ades Challenge and to stay updated on all things Wayfair, follow them on Instagram or visit their website at wayfair.com.

Join the fun and show off your creativity—who knows, you could be sitting pretty with a brand new chair!