#Paris #France #Miu Miu #Miutine #Emma Corrin

Unveiling Miutine: The Irreverent New Fragrance from Miu Miu

Miu Miu has just launched its newest women's fragrance, Miutine, capturing the essence of the modern Miu Miu woman—irreverent, carefree, and nonconformist. This fragrance is all about self-adoration, allowing wearers to express themselves without concern for judgment. The perfume is enclosed in a beautifully quilted caramel-colored bottle, exuding both elegance and playfulness.

The Name and Concept of Miutine

Miutine playfully mirrors the French term "mutine," signifying a rebellious spirit, perfectly encapsulating the Miu Miu ethos. The scent does not demand attention but rather invites a shared understanding of rebellion and lightheartedness. It embodies a soft yet spirited defiance—a gesture made for oneself.

The Fragrance Composition

Crafted by master perfumer Dominique Ropion, Miutine reimagines traditional fragrance norms with its playful gourmand elements. Drawing inspiration from the timeless chypre fragrance family, it unfolds with bright citrus notes, reveals a floral heart, and concludes with a deep, earthy base of oak moss and patchouli. The iconic chypre structure gets a delightful twist with an explosive combination of wild strawberry and brown sugar, leaving an intimate and enveloping gourmand trail.

An Iconic Bottle Design

The bottle design echoes Miu Miu's signature aesthetic. The recognizable black and white label elegantly adorns a meticulously crafted quilted glass vessel, paying homage to the company's iconic quilted leather designs. This attention to detail highlights Miu Miu's established identity while featuring a modern twist.

A Voice for the Irreverent Spirit

Miu Miu's brand ambassador, actress Emma Corrin—a Golden Globe winner—perfectly embodies the spirit of Miutine. With a reputation for constant reinvention, Emma exudes confidence and boldness. She notes, "The fragrance encapsulates all that I admire in myself and others—rebellion, expression, and originality. It is truly a scent for free spirits."

The Miutine campaign, directed by long-time Miu Miu collaborator Hailey Benton Gates and awarded at Sundance, is set to launch on August 20, 2025. The campaign will provide a visual interpretation of the irreverent spirit that Miutine embodies, showcasing its carefree essence in motion.

For those curious about the essence of Miutine and its rebellious character, stay tuned for captivating visuals and storytelling that define this revolutionary fragrance in the world of women's perfumes.

Conclusion

With Miutine, Miu Miu offers a fragrance that goes beyond mere scent; it is a celebration of individuality and confidence. Whether you're stepping out to make a statement or simply indulging in self-love, Miutine is designed to accompany you on your unique journey. Enjoy the experience of wearing a scent that speaks to the soul and embraces one's distinctive identity.