#Japan #Tokyo #Streaming #GLOE #SCOP

GLOE Launches SCOP Beta: A New Era for Streaming Ads

In today's digital landscape, live streaming has become increasingly prevalent, especially in Japan, where the gaming live-streaming market has seen a staggering growth of over three times in total viewing hours in just four years. GLOE Inc., based in Shinjuku, Tokyo, has announced the release of SCOP, a beta version of a revolutionary live-streaming advertising service designed to bridge the communication gap between advertisers and creators. This unique service is set to be officially launched on August 20, 2025, and aims to tackle the common issues faced by both streamers and brands in the advertising space.

Understanding the Challenges in Live Streaming Ads

As the live streaming culture continues to thrive, especially among younger audiences, advertisers are increasingly looking to collaborate with streamers for marketing and promotional campaigns. However, there has been a noticeable shift towards metrics like follower counts and concurrent viewers, leading to a concentration of high-value campaigns with only a few popular streamers. This trend has created an imbalance in the industry, with many talented creators feeling sidelined due to the overwhelming dependence on easily quantifiable metrics.

The concept of ‘advertising unrequited love’ emerges from the misalignment between advertisers’ objectives and the interests of the streamers, resulting in ineffective ad placements. Additionally, many new streamers, who haven't yet engaged with ad campaigns, often feel disempowered and believe that such opportunities are not meant for them, leading to a pervasive sense of helplessness.

SCOP: A Solution for Streamers and Brands

SCOP aims to address these issues head-on. By providing a platform where all streamers are evaluated equitably, SCOP facilitates genuine connections between advertisers and creators. This system ensures that the value of a brand resonates with streamers, enabling them to present ‘warm advertising experiences’ to their audiences. The service prioritizes interactive media where the communication between streamers and viewers is meaningful, thus fostering a more authentic advertising landscape.

Comprehensive Features of SCOP

With the launch of SCOP, GLOE has also unveiled its official website, outlining the complete cycle of influencer marketing—from execution to performance measurement. SCOP offers a streamlined advertising platform that reduces the manual labor previously associated with brand partnerships, allowing small teams to maximize operational efficiency and enhance campaign effectiveness.

1. Connecting with Passionate Streamers

SCOP boasts one of the largest pools of diverse streamers, categorized by genre, audience demographics, and style. Advertisers can select from a wide range of creators, ensuring that their campaigns align with enthusiastic and engaged individuals without burdening them with tedious negotiation processes.

2. Comprehensive Campaign Preparation

The platform facilitates all preparations necessary for live-streaming campaigns, including orientation, brand and product understanding, sampling, and feedback on performance post-broadcast. This holistic approach ensures that all participating streamers maintain quality while fostering a style of communication that resonates authentically with their audience.

3. Technology-Driven Incentive Structures

Through interactive features like clickable URLs in chat and on-screen ad banners during live streams, SCOP rewards streamers based on their performance metrics. This not only prevents mismatched distributions but also encourages those with strong communication skills to thrive, fostering an environment where brands can interact directly with streamers, creating real-time engagement.

4. Rewarding Enthusiasm

SCOP incorporates a hybrid compensation model where streamer rewards are distributed based on impressions, clicks, and engagement. This methodology ensures that the compensation correlates directly with the streamer’s ability to passionately communicate with their audience, establishing a natural cycle of creativity and effective communication.

5. Data-Driven Design

Advertisers on the SCOP platform can track individual streamer performance metrics daily, receiving comprehensive reports after campaign completion. This builds a collaborative environment where both streamers and advertisers can reflect on their outcomes and continuously improve future efforts.

The Future of SCOP and the Collaboration Ecosystem

GLOE’s commitment to building a sustainable and effective advertising ecosystem through SCOP reaffirms the importance of human-level communication in commercializing live streaming interactions. With improvements and new features planned for the fall, SCOP aims to evolve further, ensuring that advertisers and streamers can forge better relationships.

In summary, SCOP not only promises to transform the advertising landscape for live streamers but also emphasizes the essence of shared values and mutual understanding between creators and brands. This innovative service stands as a testament to the potential of live streaming as a commerce-driven, yet authentic form of communication.