World Company Launches 'usebowl' Thrift Store in Malaysia to Boost Circular Fashion

Expanding Quality Thrift Fashion from Japan to ASEAN

In a significant move towards global sustainability and circular fashion, World Co., Ltd., headquartered in Kobe, Japan, is set to launch its first thrift store, 'usebowl', in Malaysia on June 26, 2026. This opening will take place at the renowned Sungei Wang Plaza in Kuala Lumpur, marking a pivotal step in the company's overseas expansion under its mid-term management plan, the 'World Fashion Ecosystem'.

A Model for Circular Fashion

The 'usebowl' store will be more than just a retail outlet; it will serve as a hub for high-quality second-hand clothing sourced from Japan. The World Group has established a robust system for collecting, sorting, and redistributing quality apparel, ensuring each item fits the local market's demands. In Malaysia, these garments will be curated to align with the unique 'bundle' format—a popular method among the youth, which allows customers to enjoy a variety of second-hand clothing at accessible prices.

In addition, the inaugural 'usebowl' store will offer carefully selected luxury items from the high-end reuse brand, 'Ragtag', to meet the diverse preferences of Malaysian consumers.

Integrating with the World Fashion Ecosystem

The establishment of 'usebowl' is not merely a retail expansion; it synchronizes with the World Group's overarching strategy of managing the lifecycle of clothing, encapsulated in its 'World Fashion Ecosystem'. By bridging its successful domestic operations with international markets, this initiative aims to scale Japan's established clothing recycling model globally. The goal is to transform high-quality vintage apparel sourced from Japan into fresh value for consumers in Malaysia, thereby facilitating cross-border clothing circulation. This venture aligns seamlessly with the group's commitments to reducing carbon emissions and minimizing waste.

Store Location and Future Plans

Sungei Wang Plaza, a historical commercial facility located in Kuala Lumpur's bustling Bukit Bintang district, has gained recognition as a mecca for thrift shopping, attracting trend-sensitive locals and tourists alike. The introduction of 'usebowl', known for its dependable quality directly from Japan, promises to capture the interest of both local shoppers and international visitors.

World Co., Ltd. regards Malaysia as a strategic base for its circular fashion initiatives within ASEAN, intending to leverage the establishment of this first store to facilitate further expansion across the country. Future plans include developing a more selective reuse model and extending operations throughout the ASEAN region, ultimately aiming to establish a global network for clothing recycling.

Store Details

- Opening Date: June 26, 2026
- Location: Sungei Wang Plaza, 2nd floor, Kuala Lumpur (directly connected to Bukit Bintang Station)
- Store Size: 298 square meters (approximately 90 tsubo)
- Products Offered: Curated second-hand clothing, selections from 'Ragtag', and fashion accessories
- Operating Company: WORLD FASHION (MALAYSIA) SDN. BHD., fully owned subsidiary of World Co., Ltd.

About 'usebowl'

'usebowl' is a thrift store brand launched by Tin Pan Alley, a subsidiary of the World Group. It complements the high-end reuse brand 'Ragtag' by offering a wider range of apparel across various demographics and price points, thereby enhancing the group's overall clothing recycling rate. The store's offerings will resonate with local 'bundle culture', ensuring a tailored shopping experience for Malaysian customers.

For more on Tin Pan Alley, visit their official site: Tin Pan Alley Website

Company Overview

Company Name: WORLD FASHION (MALAYSIA) SDN. BHD.

- Head Office Address: 77 Jalan Tabla 33/21, Seksyen 33, 40400 Shah Alam, Selangor, Malaysia
- Established: May 7, 2025
- Representative: Hayato Mogi
- Business Focus: Developing the reuse business in Malaysia.

Company Headquarters: World Co., Ltd.