Seven-Eleven Sweets
2025-09-12 08:28:20

Exciting Revamp of Popular Sweets at Seven-Eleven Japan Hits Stores Soon

Seven-Eleven Japan's Latest Sweet Indulgences



Starting from September 16, 2023, Seven-Eleven Japan will be unveiling a series of exciting new versions of its popular sweets, including the well-loved Rich Vanilla Custard Cream Puff, the Double Cream Puff with Abundant Whipped Cream, and the decadent Rich Custard Éclair. These revamped treats promise to deliver enhanced flavors and textures, satisfying sweet cravings across the nation.

Rich Vanilla Custard Cream Puff


  • - Price: 160 yen (tax included: 172.80 yen)
  • - Release Date: September 16, 2023, onward
  • - Availability: Nationwide

The Rich Vanilla Custard Cream Puff combines carefully selected eggs and aromatic vanilla to create a remarkably rich flavor profile. The custard cream has been enhanced with increased vanilla content, made from crushed vanilla pods, offering an indulgent experience. The puff pastry has been perfected to ensure a delightful melt-in-the-mouth experience, allowing patrons to relish every bit of vanilla custard within.

Abundant Whipped Double Cream Puff


  • - Price: 185 yen (tax included: 199.80 yen)
  • - Release Date: September 16, 2023, onward
  • - Availability: Nationwide

Aimed at cream lovers, the Abundant Whipped Double Cream Puff provides an instant sensation of volumizing delight upon the first bite. The recipe has been refined, incorporating new dairy ingredients for an even lighter, creamier whipped topping. This delightful treat pairs excellently with the homemade custard, creating a texture contrast that is simply irresistible.

Rich Custard Éclair


  • - Price: 180 yen (tax included: 194.40 yen)
  • - Release Date: September 16, 2023, onward
  • - Availability: Nationwide

With an increased egg ratio in the custard, the Rich Custard Éclair promises a deeper tasting experience. The éclair pastry has been enhanced with fermented butter, adding a toasty note that complements the rich custard. Every bite presents a harmonious blend of custard, pastry, and decadent chocolate topping, making it a truly sophisticated treat.

Emphasizing Customer Feedback


The reimagined versions of these sweet staples come as a response to the valued feedback from customers. The team at Seven-Eleven has dedicated efforts to ensure that the upgraded flavors boost overall satisfaction and enjoyment. Not just in the cream, but also in the pastry itself, the emphasis on improved texture and the unity between the cream and dough has been paramount.

A Sweet Invitation


The spokesperson expressed excitement for customers to experience these newly revamped treats, emphasizing the happiness that comes with enjoying a delightful dessert. The goal is to provide moments of joy with each bite of these luxurious sweets. The anticipation is high for these new additions to hit the shelves, and sweet enthusiasts should mark their calendars!

Note: Prices are subject to change based on location. The mentioned tax is calculated at a reduced rate of 8%. Keep an eye on the official Seven-Eleven Japan website for the latest updates on product availability and specifications.

For a closer look at what’s available in your area, visit Seven-Eleven Product Area.


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Topics Consumer Products & Retail)

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