#USA #New York #Retail Media #Surfside #Lars Djuvik

Surfside Appoints Lars Djuvik as Chief Revenue Officer

In a strategic move to enhance its operations and expand its market reach, Surfside, a prominent advertising operating system tailored for retail businesses, has announced the appointment of Lars Djuvik as its new Chief Revenue Officer. This decision comes as the company embarks on a mission to broaden its pioneering retail media platform, moving beyond its established foundations in cannabis and alcohol to embrace sectors like grocery and convenience.

Background on Lars Djuvik

Djuvik brings over 25 years of extensive experience in advertising, e-commerce, and retail media to the role. He previously held significant leadership positions at well-known companies such as Crealytics and Pentaleap. His diverse background includes notable stints at Shopkick and Freeosk, where he gained valuable insights into consumer engagement and data-driven marketing solutions. His arrival marks a pivotal moment for Surfside as it seeks to innovate and adapt its technological framework to better cater to a broader array of retailers.

The Expansion of Surfside's Retail Media Platform

Surfside’s current focus is to develop an advertising network that caters to the