#Japan #Tokyo #Yellow Hat #Hat Nyan #Traffic Safety Quiz

Join the Autumn National Road Safety Campaign

In an effort to promote safe driving and enhance awareness of traffic rules, Yellow Hat, a leading retailer of automotive supplies in Japan, is launching a dedicated campaign from September 21 to September 30, 2026. This initiative aligns with the Cabinet Office's Autumn National Road Safety Movement, aiming to foster a culture of safety within the community.

The campaign focuses on three key aspects: respecting traffic rules, practicing proper traffic manners, and improving traffic environments. To engage participants in a fun and interactive way, Yellow Hat is introducing a series of Traffic Safety Quizzes that will be shared daily on their official social media channels.

Special Offers and Promotions

During the campaign, customers can also benefit from a 10% discount coupon for selected automotive products, available through the Yellow Hat app from September 21 to September 29. This promotion encourages safe driving practices by providing essential products at a reduced cost, ensuring drivers are well-equipped for safe travels.

Learning Through Quizzes

The quizzes, developed under the supervision of the Japan Traffic Safety Association (JTSA), aim to educate not only drivers but also bicycle users. With traffic violations for cyclists becoming more prevalent, this initiative is timely and relevant. Starting at 10 AM daily, quiz questions will cover a variety of topics related to both car and bicycle safety, ensuring a comprehensive understanding of essential traffic rules.

About the Japan Traffic Safety Association

Founded to promote traffic safety activities, the JTSA consists of various regional traffic safety associations. Their extensive efforts include educating the public about traffic regulations and publishing educational materials to raise awareness about road safety. A representative from the JTSA remarked, "As traffic accidents are a daily occurrence, we hope the Traffic Safety Quiz sparks increased awareness about road safety among participants."

Participate and Win

The quiz isn't just educational; it offers participants a chance to win exciting prizes. Each day during the campaign, those who answer the quiz correctly will be entered into a drawing for a chance to win a Hat Nyan merchandise package. This unique mascot represents Yellow Hat’s commitment to creating a safe environment where both people and vehicles can coexist harmoniously.

In-Store Campaigns

In addition to the online quiz and discounts, Yellow Hat stores nationwide will hold in-store campaigns. Customers showing their SD Card, a symbol of safe driving, will receive further rewards and promotions. This card acknowledges safe drivers and encourages them to maintain their exemplary driving habits.

About Yellow Hat

Established with a mission to promote traffic safety, Yellow Hat’s name derives from the yellow hats worn by children during school commutes. This name reflects their goal of fostering awareness and providing safe conditions for all road users. The company is dedicated to improving road safety through its campaigns, which have been active since 2019.

Join Us!

The Autumn National Road Safety Campaign is your chance to improve your knowledge of traffic rules while enjoying engaging content and winning cool prizes. Participate in the Traffic Safety Quiz from September 21 to September 30, 2026, and help drive down accidents for a safer future. For more information, visit the Yellow Hat Campaign Page. Let's work together for zero traffic accidents this autumn!