#Japan #Okayama #Terumae #Okayama Station #Self-Service Drink

A Unique Drinking Experience in Okayama

On September 15, Terumae, a remarkable drinking establishment inspired by traditional Japanese bathhouses, will officially open its doors in front of Okayama Station. Known for its unique self-service drink system and affordable food options, this innovative venue is set to redefine the drinking scene in the area. Operating 26 locations across various regions, including Hokkaido and Kyushu, Terumae offers an incredible experience that mixes nostalgia with modern entertainment.

Self-Service Drinking at Terumae

One of the standout features of Terumae is the 'Hiniro Faucet High,' an engaging self-service drink system where patrons can pour their own drinks from 13 different taps within the venue. This enjoyable concept eliminates the need to wait for staff to take orders or serve drinks. For a nominal fee of just 398 yen (inclusive of tax) for one hour, guests can partake in a self-serve drinking experience that encourages spontaneity and personalization—notably appealing to younger generations prioritizing convenience.

Affordable Drinking Plans

Terumae offers three exceptional drinking plans, including:

• - 398 yen plan (about $3),
• - 698 yen plan (about $5.50),
• - 998 yen plan (about $8).

Each plan offers different durations, with options for 60, 90, or 120 minutes, catering to various drinking preferences—whether you prefer a quick sip or a lengthy evening out.

Irresistibly Cheap Food Options

In addition to affordable drinks, guests will be delighted to find food items starting from as low as 35 yen (approximately $0.30). The menu sprawls with popular dishes such as the signature Terumae skewer and crispy mini dumplings, which are priced half-off during designated time slots. This pricing strategy, tied to an average cost rate of 95%, is available to give guests a memorable dining experience without breaking the bank.

Generous Experiences Await

Aside from the engaging drink system and affordable meals, Terumae aims to create a memorable experience reminiscent of classic public bathhouses. The decor includes nostalgic tiles, lockers, and traditional bath items, evoking the charm of old-style Japanese bathing traditions while ensuring guests feel comfortable in this vibrant environment.

An Entertaining Experience, Not Just Drinking

What sets Terumae apart is not merely the affordability but the genuine enjoyment that comes from self-pouring drinks. Imagine standing at the taps, choosing your favorite beer or sake, and crafting your unique drink combinations. This interaction not only drives social conversation among guests but also makes the whole moment entertaining. It's an innovative way to bond over drinks while sharing delightful aesthetics and various ideas.

Exciting Media Attention

Since its original concept launch, Terumae has garnered considerable media attention across platforms like television and online, highlighting its unique offerings. Its signature drawing point—the self-pour experience—has intrigued many and formed an appealing visual for potential patrons. Notable appearances include broadcasts on major networks, celebrating the concept behind Terumae.

Welcoming Media Collaborations

Terumae is enthusiastic about welcoming media businesses that wish to cover this unique venue. With opportunities for reporters to participate in the self-pour experience, gain insight from operational managers, or capture the distinct ambiance, the establishment stands as a prime feature for various publications.

Visit Us

Restaurant Information

• - Name: Terumae Okayama Station Front
• - Grand Opening Date: September 15, 2026
• - Address: 10-19 Honmachi, Kita Ward, Okayama, 700-0901, Japan
• - Access: Approximately 5 minutes' walk from Okayama Station and nearby public transport.
• - Business Hours: Open daily from 16:00 until 1:00, extending later on weekends.
• - Official Website: Terumae Official

Contact for Inquiries

For media relationships or shooting arrangements, please contact the PR representative at BIRCH Corporation at 03-6434-1005 or reach out via email at [email protected]. Terumae is where entertainment meets accessible dining, inviting everyone to discover a new drinking experience at Okayama Station!