#Japan #Osaka #Palette Management #SMALIO #Osaka Housing

Advancing Resident Services with Palette Management

Osaka Housing Supply Corporation (OHSC), known for its rental housing brand SMALIO, is embracing digital transformation by introducing the cutting-edge resident management system, Palette Management. The initiative aims to improve resident services while streamlining operations, aligning with OHSC's goal of enhancing work styles and fostering efficiency.

Background and Objectives

Under the medium-term management plan for fiscal year 2022, OHSC is committed to promoting digital transformation (DX). This strategy emphasizes the adoption of digital technologies to revolutionize organizational structures and create new value. While online recruitment processes have become the norm, the management of resident inquiries, reporting, and applications has remained rooted in traditional methods such as telephone and postal interactions. Recognizing this inconsistency, OHSC opted to implement Palette Management to bridge the gap between pre-and post-move-in services. This innovation not only targets the reduction of printing and mailing costs but also aims to enhance the aggregation of inquiries and minimize the need for on-site distributions and notices.

Reasons for Choosing Palette Management

OHSC selected Palette Management over numerous other resident applications due to two pivotal reasons:

1. Diverse User Accessibility: The system is available in both smartphone app and web app formats, ensuring that users without smartphones or those who may struggle with technology are still catered to.

2. Contribution to Branding Strategy: The ability to customize the app’s name and design aligns with the branding requirements of the SMALIO rental housing brand, enabling OHSC to establish a unique identity and enhance its branding efforts.

Feedback and Impact from Pilot Implementation

Since launching a trial run in March 2025 with selected residents, OHSC has received positive feedback regarding the Palette Management system. Notably, they recognized the following advancements:

• - Streamlined Business Processes: The introduction of Palette Management highlighted contradictions and inefficiencies in existing operations, prompting the organization to refine their workflow. This transition to a computerized system has eliminated redundant data entry tasks and optimized operations.

• - Improved Resident Satisfaction and Registration Rates: Features like ‘Move-in Checks’ allow residents to provide photographic evidence of their apartment's condition, facilitating timely repair responses and garnering high ratings. Moreover, this proactive approach has been shown to prevent issues during move-out, significantly contributing to resident comfort.

• - Diminished Concerns about Registration: Given that many residents are elderly, there were initial reservations regarding app usage. However, these concerns have largely dissipated, as inquiries about registration have been minimal.

Future Prospects and Continued Support

Looking ahead, OHSC envisions leveraging Palette Management not just for handling applications and inquiries, but also as a central platform connecting residents through various media, including social media, coupon services, and electronic contracting. The company is committed to actively delivering new value and information through this innovative platform. Palette Cloud Corporation pledges to support OHSC in its DX journey, aiming continuously to enhance resident satisfaction and operational efficiency.

About Osaka Housing Supply Corporation

OHSC is dedicated to promoting digital transformation to enhance resident services and improve work styles for its employees. They launched the SMALIO rental housing brand, focusing on effective communication to foster long-term occupancy. The full rollout of Palette Management for all new residents commenced in July 2025, expanding its benefits to the entire community.

About Palette Management

Palette Management is a cloud-based resident management solution designed specifically for the real estate sector. It enables centralized management of documents (like postal access codes, equipment manuals, and garbage collection days) and communications with residents (such as notifications and inquiries), paving the way for reduced operational costs and improved security. This system can help property management companies cut their administration time by up to 57%.

For residents, numerous advantages accompany the app, including 24/7 access to procedures and inquiries via the dedicated app and unified access to various partnered services through a single Palette ID. Palette Management can be implemented with no initial setup costs, enhancing its appeal further with comprehensive support from specialized staff. With over 3 million properties nationwide adopting this innovative solution, Palette Management is proving to be a game-changer in property management.

About Palette Cloud Corporation

Palette Cloud aims to make real estate operations stress-free, focused on enhancing productivity and motivation among its team to achieve this vision.

Company Name: Palette Cloud Corporation
Established: November 2010
Location: Tokyo Square Garden 9F, 3-1-1 Kyobashi, Chuo-ku, Tokyo
CEO: Koichiro Jono
Capital: 100 million yen
Business Description: Planning and development of cloud-based resident management systems and more.
Palette Management Info: Palette Management
Case Study: Osaka Housing Supply Case
Inquiries: Nagata ([email protected])