Experience the Unique World of arFUM Black Label with an Immersive Event

Discover the World of arFUM Black Label

In an exciting initiative, Oji Pharmaceutical Co., Ltd. is set to launch a remarkable event celebrating its latest lifestyle fragrance brand, arFUM. This special occasion will take place in the heart of Omotesando, Tokyo, marking the debut of the new fabric softener series, Black Label. Visitors can expect a captivating experience that combines scent, storytelling, and personal reflection.

A Journey Through Three Types of Luck

The Black Label series is built around the theme of 'serendipitous encounters in daily life.' Designed to evoke three distinct types of luck through unique fragrances, the series consists of:

- Classic Royal: A rich blend of fig and cedarwood symbolizing the luck of meeting someone special.
- Romantic Iris: An inviting combination of vanilla and cacao that embodies the luck of sharing moments with loved ones.
- Lovely Bliss: A delightful mix of red berries and raspberries representing the joy of finding happiness.

During the event, participants won’t just get a chance to smell these fragrances; they will immerse themselves in a narrative through an interactive experience. Each visitor will receive a 'script' upon entry, allowing them to engage as characters within the fragrant story. This immersive setting, styled like a film set, will guide attendees as they explore the three forms of luck.

The Invisible Gift of Scent

arFUM believes that fragrance is an 'invisible gift' that enhances daily life and emotions. The Black Label series aims to deepen this idea, encouraging guests to recognize their personal 'luck' through the interplay of aroma and narrative. It’s a chance to connect scent with personal stories and experiences—an invitation to engage more deeply with the world around us.

We encourage everyone to take advantage of this unique opportunity to step inside a world woven together by fragrance—an experience that is accessible for both individuals and business professionals alike.

Event Details

- Date:

- Business Day: May 16, 2025, from 11:00 AM (for media and stakeholders)
- Public Access: May 17, 2025, from 10:00 AM to 5:00 PM

- Highlights:

- Hands-on experiences with the three signature fragrances.
- Photo spots and exclusive gifts for attendees.
- Displays showcasing the brand's concept and story.

- Location:

- ikoo cat street 1F, 4-25-32 Jingumae, Shibuya-ku, Tokyo

About Oji Pharmaceutical Co., Ltd.

Oji Pharmaceutical is committed to the idea that a healthy lifestyle is cultivated through high-quality products. With over 20 years of research in the development of detergents, sanitary products, home care, and personal care items, the company has consistently brought innovative solutions that offer real value. They remain dedicated to contributing to a brighter, healthier society with sincerity and dedication.

For inquiries regarding this event:

- Contact: Oji Pharmaceutical Co., Ltd.
- Address: 4-25 Jingumae, Shibuya-ku, Tokyo
- Phone: 03-6812-9278
- Email: [email protected]

To RSVP for the event, please use the forms below: