RoC® Skincare Launches Innovative Hydration+ Line Inspired by Facial Fillers

RoC® Skincare's Groundbreaking Hydration+ Line



RoC® Skincare, an industry leader in dermatological solutions, has unveiled its new Hydration+ line, a revolutionary skincare range derived from the effectiveness of facial fillers. This innovative line features both a serum and a moisturizer, specifically designed to tackle fine lines and dryness effectively. Leveraging a potent combination of seven different types of Hyaluronic Acid and Pro-Collagen Amino Acids, RoC aims to deliver significant hydration and replenishment to the skin.

In recent years, skincare enthusiasts have become increasingly aware of the benefits of Hyaluronic Acid (HA). As the skin ages, its natural HA levels decline, leading to dryness and the emergence of fine lines and wrinkles. RoC’s new offerings promise relief by directly addressing these concerns. The Hydration+ Serum, specifically, is designed to deliver 72 hours of intense hydration, which clinical trials have shown to visibly refill lines immediately and promote a smoother and plumper skin texture in just a week.

Art Pellegrino, Chief Scientific Officer at RoC, emphasizes the importance of scientific research in formulating these new products. He states, “At RoC, we are committed to transforming skincare with solutions that meet the needs of our customers. Our Hydration+ line isn't just a promise; it results from over 150 clinical studies and 65 years of collaboration with dermatologists.” This is reflected in the carefully chosen ingredients that aim to target all layers of the skin.

The second product in this line, the Hydration+ Moisturizer, complements the serum extraordinarily well. Loaded with additional Lipids, it guarantees deep hydration. Clinical studies confirm that 97% of users observed instantly visible refilling of lines after the first application, and all participants reported reduced symptoms of dryness, including dullness and flakiness, within a week.

Both products in the Hydration+ line are dermatologically tested, ensuring they are safe for all skin types. They are lightweight, hypoallergenic, fragrance-free, and paraben-free, making them accessible for those concerned about product ingredients.

Dr. Nkem Ugonabo, a board-certified dermatologist and member of RoC’s Advisory Board, notes, “This formulation's uniqueness lies in its multi-layered approach to hydration, combining different forms of HA with Pro-Collagen Amino Acids to penetrate the skin deeply. This method enhances hydration significantly, making the products remarkably effective.”

The launch of the Hydration+ line marks RoC's commitment to leveraging the latest scientific advancements to create effective skincare solutions. For more than six decades, RoC® Skincare has been a trailblazer in the skincare industry, creating a legacy of trusted, innovative products that prioritize skin health. Since the company's inception in 1957, it has consistently broken boundaries, being the first to introduce several critically acclaimed skincare formulations.

The Hydration+ Serum and Moisturizer are available for purchase at major retail outlets like Ulta and Walmart, as well as on the official RoC website, all priced at $32.99 each. For those wanting to stay updated on the latest from RoC, follow @RoCSkincare on Instagram and TikTok. With this new line, RoC aims to set a new industry standard in hydration and age-defying skincare, inspiring users to embrace their natural beauty while feeling confident in their skin’s health.

Topics Consumer Products & Retail)

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