#Japan #Tokyo #IoT Solutions #Cresava #Circular Innovation

Strategic Partnership Announcement

THE WHY HOW DO COMPANY (hereinafter referred to as "YHD"), based in Shinjuku, Tokyo, has joined forces with Cresava Co., Ltd. (hereinafter referred to as "Cresava"), headquartered in Minato, Tokyo. The collaboration aims to boost the application of IoT and AI technologies in developing sustainable solutions centered around reducing polyester usage and transforming carbon resources derived from clothing into renewable energy.

1. Purpose and Background of the Partnership

As climate change emerges as a critical global agenda, frameworks like the UNFCCC and the Paris Agreement emphasize the urgent need to stabilize atmospheric greenhouse gas concentrations through emission reductions and to achieve a decarbonized society. The partnership combines Cresava’s unique circular technology, which focuses on developing materials from Japanese traditional washi paper as a substitute for polyester and converting carbon resources from clothing into coke. By integrating these innovative strategies with YHD’s technological infrastructure in IoT and AI, they aim to create new circular economies and value for society and industries alike. Cresava stands out with its rare ability to cultivate, process, and produce washi paper, supplemented by its expertise in fashion design and innovation, adding a crucial layer to its environmentally sustainable initiatives.

2. Overview of the Collaboration

Utilizing clothing as a resource for coke presents a significant advantage over conventional wood biomass. Unlike wood, clothing resources are abundant and less subject to seasonal fluctuations, allowing for a steady supply year-round. This approach effectively addresses the instabilities inherent in wood-based energy, such as those caused by logging quantities and weather conditions. YHD is poised to offer IT solutions that support decarbonization through energy visualization, environmental data management, and optimization of equipment based on IoT technology. Together, both companies will work under the concept of "technology × traditional material × stable circular energy × societal impact" to create a new industrial layer through their joint efforts.

Planned Initiatives

• - Visualization of Environmental Contributions: Monitoring and reporting CO₂ reductions, carbonization amounts, and circulation metrics.
• - Global Expansion of Washi Material: Reviving traditional techniques while expanding the reach of eco-friendly materials worldwide.
• - Social Implementation of Circular Models: Turning clothing resources into stable energy, fostering sustainable practices within communities.
• - Creation of New Legacy Value: Integrating consumer behavior data with material data to develop innovative contributions.

Advancing Circular Innovation Initiatives

In Miyama, located in Nantan City, Kyoto, Cresava plans to utilize local capabilities in material development, cultivation, and carbonization technologies to establish a comprehensive system. This integration aims to enhance feasibility and scalability of their initiatives through IoT and AI technology.

About Cresava Co., Ltd.

• - Location: 3-4-7 Minami-Aoyama, Minato, Tokyo
• - Representative: CEO Hiroshi Sonobe
• - Business Focus: Circular innovation pursuits
• - URL: Cresava

About THE WHY HOW DO COMPANY

• - Location: 22 Aizumicho, 3rd Yamada Building, Shinjuku, Tokyo
• - Foundation: Established in July 2004, listed in October 2006 on the Tokyo Stock Exchange (3823)
• - Representative: CEO Shingo Kameda
• - Business Focus: Managing and overseeing subsidiary companies
• - URL: YHD