TCL Strengthens Olympic Commitment with Historic MoU in China

TCL Signs Historic MoU with IOC During President Kirsty Coventry's Visit

Shenzhen, China - On November 11, 2025, TCL, the global technology giant, made headlines by signing a significant Memorandum of Understanding (MoU) with the International Olympic Committee (IOC) during a landmark visit by IOC President Kirsty Coventry. This agreement marks a pivotal moment in both organizations' journey, signaling a commitment to enhance the Olympic movement through innovative technology and sustainable practices.

The MoU encompasses a broad vision aimed at the Olympic Games over the next seven years, focusing on three core initiatives. Firstly, it aims to leverage TCL's cutting-edge technologies to bolster the Olympic Movement. Secondly, it emphasizes the enhancement of the Olympic Games experience for audiences, athletes, and organizers alike. Lastly, it aims at fostering a future that is not only technologically advanced but also environmentally sustainable.

The official signing took place at TCL's CSOT facility in Shenzhen, which is renowned for its display solutions and holds a leading position in LCD production globally. This event coincided with President Coventry's first official visit to China since assuming her role, underlining the importance of TCL's engagement in the global sports arena.

During the ceremony, TCL founder and chairman Li Dongsheng expressed excitement about the partnership, stating, "This MoU reflects our commitment to inspire greatness through sports. With our innovative technology, we aim to bring fans closer to the Olympic Games while enhancing the experience for athletes and communities." Coventry echoed this sentiment, asserting that TCL's technological innovations align perfectly with the IOC's vision to build a better world through sports.

In a demonstration of their commitment, TCL plans to integrate the latest in display and audio technology into the Olympic Games, ensuring fans can enjoy an immersive experience like never before. This includes providing home appliances like air conditioners for the Olympic Village to ensure the comfort of athletes. TCL's role as the sponsor of the Athlete Moment will utilize its display technologies to connect athletes with their loved ones immediately after their competitions, adding a personal touch to their Olympic experience.

Furthermore, the event featured an unveiling ceremony of the iconic Olympic rings at TCL CSOT, marked by traditional cultural performances like lion dancing. This celebration highlights TCL's dedication to the Olympic values of excellence, friendship, and respect, firmly establishing its position as a key partner in the global sports community.

President Coventry toured the state-of-the-art TCL exhibition hall and witnessed firsthand the company's commitment to innovation, with nearly 25,000 patented technologies. She also visited the T2 TV panel factory—a marvel of automation and sustainability that represents a USD 3.4 billion investment. Spanning an area equivalent to twelve football fields, this facility boasts production capabilities of up to 170,000 units each month.

Founded in 1981, TCL stands for 'The Creative Life' and has consistently demonstrated its commitment to innovation across various sectors, including home entertainment, smartphones, and smart home solutions. With a presence in over 160 countries, and a robust network of 47 research and development centers, TCL is positioned as a leading global smart technology brand.

As a recognized Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL is poised to redefine the future of sports viewing and engagement through its collaboration with the IOC. This partnership not only showcases TCL's technological expertise but also reinforces its ongoing mission to inspire greatness in everything it does.

In conclusion, the signing of this landmark MoU represents a substantial step forward for both TCL and the IOC. Together, they aim to create a lasting impact on the Olympic Games, merging cutting-edge technology with the spirit of sport to foster an inclusive and inspired community around the globe.