Hisense Emerges as the Global Leader in TV Sales for Large-Screen Models in 2025

Hisense Dominates Global TV Market in 2025

Hisense, a leading brand in the consumer electronics and home appliances sector, has asserted its position as a global leader in the large-screen TV market. According to Omdia's data on worldwide sales for the entirety of 2025, Hisense claimed the number one spot for TVs with screen sizes of 100 inches and larger for three consecutive years (2023-2025), achieving an impressive 57.1% share of global sales.

In addition to its success in large-screen TVs, Hisense also maintained its superiority in the laser TV segment, marking seven consecutive years of global dominance with a market share of 70.3% in 2025. These results underscore Hisense's leadership in strategic categories where both scale and technological capability are critical.

Hisense's unwavering leadership position is attributed to its long-term commitment to the development of advanced display technologies, particularly RGB MiniLED. As a pioneer of RGB MiniLED technology, the company has led its evolution from initial research to large-scale commercialization, providing a significant edge in color accuracy, brightness control, and viewing comfort on very large screens.

A summary of the CES 2026 highlighted by Omdia further confirms this trend, pointing to RGB MiniLED TVs as a key driver for the next stage of industry development, with rapid growth expected starting from 2026. This shift reflects a broader transition towards technologies in which Hisense has long maintained a leadership role.

Looking ahead, Hisense is uniquely positioned to expand this advantage as the only brand with a complete ecosystem of display technologies, including RGB MiniLED, TriChroma Laser, and MicroLED. This enables a comprehensive approach to next-generation visual innovations.

At CES 2026, Hisense unveiled the 116UXS model, the first television featuring the RGB MiniLED evo technology, as well as the UR8 and UR9 RGB MiniLED product lines, in addition to the award-winning XR10 laser projector. By leading key technological changes in large-format displays and transforming them into high-quality visual experiences, Hisense is setting new visual standards for high-end screens worldwide.

Founded in 1969, Hisense is a globally recognized leader in home appliance and consumer electronics, operating in over 160 countries and specializing in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense remains the world leader in the segment of TVs with screen sizes of 100 inches and larger (2023-2025). As the creator of RGB MiniLED technology, Hisense continues to be at the forefront of next-generation RGB MiniLED innovations. Moreover, as the official sponsor of the FIFA World Cup 2026™, the company is committed to global sports partnerships to engage with audiences worldwide.