#Japan #Tokyo #Sales Strategy #JGBA #Blue House

Transforming Inexperienced Teams into Effective Sales Forces

On September 1, 2026, the Japan Good Builder Promotion Association (JGBA), headquartered in Minato Ward, Tokyo, hosted an engaging online seminar featuring Michiharu Sawada, the President of Blue House. This event titled "Turning Orders from 13 to 45: From Novices to a Powerful Sales Team through Structured Housing Sales" attracted 46 participants eager to learn about revitalizing a struggling sales force.

In the building and housing industry, common challenges persist, including dependency on top-performing sales personnel and insufficient training for inexperienced staff, resulting in stagnant order volumes. The seminar provided a detailed overview of how Blue House achieved a remarkable turnaround—from receiving just 13 orders to successfully landing 45—by transforming novices into effective sales representatives in a short timeframe.

At the beginning of the session, Sawada emphasized the significance of incorporating "Customer Delight (CD)" into the sales process, surpassing mere customer satisfaction (CS). By breaking free from a sales strategy reliant on individual skills and experiences, Blue House standardized every step from client interactions to contract signing. This strategic shift enabled the organization to maintain high conversion rates, even with inexperienced employees.

The seminar also introduced practical measures for rapidly empowering industry newcomers. Participants learned about developing highly replicable sales tools and communication schemes that facilitate swift onboarding. By visualizing and codifying sales procedures and customer interaction flows, Blue House effectively reduced training costs while building a stable order foundation. This practical advice resonated strongly with attending business owners and sales executives as they sought solutions to similar challenges within their organizations.

Following the main presentation, a lively Q&A session revealed the high level of interest among attendees. Participants expressed appreciation for Blue House's systematic approach, noting the environment it created for new graduates and individuals transitioning from other industries. One attendee remarked, "In a market where securing sales talent is challenging, the ability to implement structures and systems provides a reassuring foundation for achieving results. It creates a positive cycle for welcoming newcomers." Another participant praised the sales scheme aimed at addressing purchasing psychology and preemptively addressing bottlenecks during negotiations.

About Blue House

Based mainly in Aichi Prefecture, Blue House specializes in regionally-focused custom housing and store design. The company has significantly boosted its annual order numbers through its unique approach to sales process standardization and relentless pursuit of customer delight. They have earned strong local support by combining design and functionality in their housing projects. For more information, visit their official website: Blue House.

JGBA Annual Event Schedule

Throughout the year, JGBA hosts a variety of events! These include seminars for renovation companies and local builders, covering topics such as customer acquisition, construction management, and recruitment. The organization also facilitates highly popular site visits for both member and non-member companies, alongside golf tournaments and regional networking events. For the full schedule, check out the JGBA Annual Event Calendar.

About the Japan Good Builder Promotion Association (JGBA)

The JGBA was established to foster collaboration among local contractors, builders, and housing equipment companies. By organizing various study groups and site visits, the association believes member success translates into industry-wide growth. JGBA is committed to delivering valuable, real-time information and sharing best practices, with some resources made available to non-members as well.

Company Overview
Name: Japan Good Builder Promotion Association
Location: 3-5-5 Akasaka, Minato, Tokyo, Strong Akasaka Building 4F
Representative Director: Ryo Tajima
Established: January 20, 2021
Website: JGBA
For media inquiries:
Phone: 03-6277-6079
Email: [email protected]