#China #Innovation #XCMG #Xuzhou #Customer Festival

XCMG Gears Up for the 7th International Customer Festival in 2025

XCMG Machinery, a prominent figure in the construction machinery sector, has unveiled plans for its 7th International Customer Festival, scheduled for May 20-22, 2025, in Xuzhou, China. This significant event, themed "Solid Innovation For Green Tomorrow", promises to be a hallmark of innovation, sustainability, and cross-cultural collaboration, welcoming nearly 1,800 participants, including clients, partners, media, and industry leaders from around the globe.

Since its initiation in 2019, the festival has progressively become a pivotal platform for showcasing advancements in technology, fostering international partnerships, and promoting cultural interactions. The 2025 edition is poised to build upon this legacy with an exciting array of activities that emphasize XCMG's leadership in green technology and global collaboration.

Key Highlights of the Festival

Night of Machinery Opening Ceremony

The festival will commence with a spectacular Night of Machinery event. This visually striking opening ceremony will blend the artistry of engineering with vibrant performances, set against the backdrop of the night sky, encapsulating the ambition of creating a future powered by intelligent and sustainable machinery.

Green Innovation Showcase

Attendees will have the opportunity to witness live demonstrations of XCMG's eco-friendly solutions, including energy-efficient mining trucks showcased from their operations in Australia. Participants will engage in hands-on simulations of the machinery in real-world scenarios to appreciate XCMG's commitment to reducing carbon footprints and advancing sustainable practices.

Global Sports Carnival

For the first time, the festival will introduce a Global Sports Carnival, uniting clients and XCMG teams through engaging competitions. This initiative aims not only to foster camaraderie but also to promote healthy lifestyles among participants.

Cultural Immersion Tours

Guests will also be offered tailored itineraries to explore Xuzhou’s rich heritage, steeped in 2,000 years of Han Dynasty history, alongside more contemporary attractions, allowing attendees to deeply engage with China’s unique historical and technological landscape.

Thematic Product Information Sessions

The festival will feature eight thematic product information sessions, allowing for interactive exhibitions of XCMG's latest developments in smart construction, mining, and infrastructure. These sessions will be backed by scenario-based marketing strategies to provide attendees with a comprehensive understanding of the product offerings.

Over the past six years, the International Customer Festival has played a crucial role in driving XCMG's globalization strategy, acting as a catalyst for cross-border trade and enhancing cultural diplomacy. With significant milestones such as forming partnerships with major industry players like Shell and recording an unprecedented CNY 3 billion ($415 million) in orders in 2024, the festival continues to exemplify XCMG's robust growth trajectory. The organization has adapted to global changes, successfully integrating hybrid events connecting both virtual and in-person audiences during challenging times.

For more information and updates about the festival, interested parties can visit XCMG's official website.