#Saudi Arabia #Riyadh #Tanmiah Food #Fresh Poultry #Saudi Heritage

Tanmiah's Double Win at the Product of the Year 2026 Awards

Tanmiah Food Company, a prominent force in the food sector, has significantly marked its presence by clinching two prestigious awards at the Product of the Year 2026 ceremony. This achievement highlights the company's commitment to innovation and excellence, particularly in the poultry industry. The awards recognize Tanmiah's new Frozen Breaded Chicken Range and the Taste Secrets Fresh Marinated Shaqra Pepper Chicken Breast Fillet, with both products excelling in their respective categories.

A Closer Look at the Winning Products

The Frozen Breaded Chicken Range stands out for being the first-ever frozen poultry product made completely from 100% fresh Saudi chicken. This move not only disrupts normal industry practices, which often rely on imported products, but also positions the brand as a champion of local food security and agriculture. The product's creation stemmed from extensive consumer research aimed at meeting evolving tastes while supporting Saudi Arabia's broader food security goals.

In addition to providing transparency and superior flavor, Tanmiah’s frozen chicken variant also includes a veggie-infused coating, delivering the equivalent of two-thirds of a cup of vegetables per package. This innovation enhances nutritional value without compromising taste, appealing directly to health-conscious consumers.

The second award-winning product, the Taste Secrets Fresh Marinated Shaqra Pepper Chicken Breast Fillet, integrates a unique local ingredient—the Shaqra chili pepper. This pepper enriches the product with a distinctive flavor profile while connecting consumers with Saudi culinary heritage. Recognized by the national Taste Saudi initiative, the pepper is sourced from local farmers, promoting both local agriculture and sustainable farming practices.

The Product of the Year Awards

The Product of the Year awards, established in France in 1987, have evolved into a globally recognized platform for consumer-driven product innovation. Winners are determined based on independent national surveys conducted by eminent research firms like NielsenIQ. The awards consider innovation, attractiveness, and purchase intent, making them a reliable gauge of a product’s consumer appeal.

Tanmiah’s achievements at the awards underscore the brand's dedication to meeting the needs of modern households while maintaining high standards in food production. The company’s leadership views these accolades as validation of their strategic direction, marked by a strong focus on consumer trust and product excellence.

Leadership Insights

Zulfiqar Hamadani, the Group CEO of Tanmiah, expressed pride in this accolade, emphasizing the collective efforts of their teams and the value they place on fresh, local ingredients. According to him, being awarded for five consecutive years is a testimony to their vision and a motivating factor for continued growth and innovation.

Marcos Delorenzo, CEO of the Agricultural Development Company (ADC), noted the significance of consumer insights in crafting products that resonate with daily life while upholding quality.

Zein M. Attar, Managing Director of Tanmiah, reiterated that the dual recognition from consumers not only validates their innovation strategy but also reflects their commitment to using locally sourced ingredients and enhancing food security across the Kingdom.

Conclusion

With this latest triumph at the Product of the Year 2026 awards, Tanmiah Food Company continues to lead the poultry sector in innovation and quality, effectively setting new benchmarks in the industry while celebrating local ingredients and heritage. The company’s fully integrated business model that includes production, processing, and distribution highlights its role as a key player in the region’s food landscape, committed to excellence and sustainability.