Celebrating 75 Years of Scandinavian Innovation: ASKO Unveils Revolutionary Home Appliances at Milan Design Week
The Milan Design Week 2025 has become a stage for ASKO, the renowned Scandinavian brand of premium kitchen appliances and laundry machines, as it celebrates an impressive 75 years of innovations. From April 8 to April 13, ASKO is showcasing its latest developments in an interactive exhibition that promises to engage visitors deeply. ASKO is known for combining cutting-edge technology with timeless design, and this year is no exception. Among the highlights are the award-winning NYACRAFT ovens utilizing the Celsius Cooking™ technology, the Nordic Fresh 2.0 refrigerators, and the Scandinavian Laundry Care 2.0 washer and dryer. These appliances are set within stunning installations designed in collaboration with Marmo Arredo, emphasizing ASKO's dedication to aesthetic beauty and functionality.
The roots of ASKO go back to a young farmer in Sweden who invented the very first ASKO washing machine, marking the beginning of a legacy that continues to set standards in the industry. To commemorate this milestone, ASKO partnered with VOGUE Adria to produce an exclusive article highlighting the new line of washing machines. Additionally, a special photoshoot by Branislav Simončić took place at the historic Läckö Castle near Lidköping, Sweden—the birthplace of the first ASKO washing machine. This remarkable work will be featured in the inaugural edition of VOGUE LIVING, which will debut at Milan Design Week, including at the ASKO booth.
ASKO’s commitment to sustainability and energy efficiency is reflected not just in their product development but also in their dedication to redefining home appliances for modern living. The theme of their exhibition, "ASKO Attention to Detail," reflects their design philosophy that merges meticulous craftsmanship with forward-thinking innovations. This philosophy results in products that are not just beautiful but also highly functional, enhancing daily life.
Their kitchen and laundry equipment are packed with smart features catering to the needs of contemporary users, embodying the essence of authentic Scandinavian craftsmanship. The minimalist aesthetics and flawless detailing resonate with customers who appreciate both design and functionality. This year’s showcased platforms for washing machines, refrigerators, and ovens at Milan Design Week have each received the prestigious IF Design Award 2025.
The ASKO Scandinavian Laundry Care 2.0 with Steel Seal™ technology exemplifies the company's market leadership by prioritizing hygiene and sustainability. The design of their refrigeration units, available in both freestanding and built-in versions, emphasizes elegant construction and functionality, with particular attention to installation solutions that integrate seamlessly into any room.
Moreover, the NYACRAFT ovens from the ASKO Celsius range combine precision with versatility, offering a multitude of advanced functions in both framed and glass variations. Visitors can explore the ASKO History of Innovation exhibit daily from April 8 to April 13, operating from 10:00 AM to 05:00 PM in the Brera Design District at Via delle Erbe 2a in Milan.
For over 75 years, ASKO has harmonized traditional Scandinavian design with state-of-the-art technology and innovations, crafting high-quality products that not only enhance life’s comfort but positively impact human health and our planet. Upholding values like quality, innovation, and environmental responsibility, ASKO's journey has been filled with remarkable achievements and milestones—from the invention of the first award-winning design washing machine to smart cooking technologies and sustainable designs recognized for their environmental mindfulness.
The roots of ASKO go back to a young farmer in Sweden who invented the very first ASKO washing machine, marking the beginning of a legacy that continues to set standards in the industry. To commemorate this milestone, ASKO partnered with VOGUE Adria to produce an exclusive article highlighting the new line of washing machines. Additionally, a special photoshoot by Branislav Simončić took place at the historic Läckö Castle near Lidköping, Sweden—the birthplace of the first ASKO washing machine. This remarkable work will be featured in the inaugural edition of VOGUE LIVING, which will debut at Milan Design Week, including at the ASKO booth.
ASKO’s commitment to sustainability and energy efficiency is reflected not just in their product development but also in their dedication to redefining home appliances for modern living. The theme of their exhibition, "ASKO Attention to Detail," reflects their design philosophy that merges meticulous craftsmanship with forward-thinking innovations. This philosophy results in products that are not just beautiful but also highly functional, enhancing daily life.
Their kitchen and laundry equipment are packed with smart features catering to the needs of contemporary users, embodying the essence of authentic Scandinavian craftsmanship. The minimalist aesthetics and flawless detailing resonate with customers who appreciate both design and functionality. This year’s showcased platforms for washing machines, refrigerators, and ovens at Milan Design Week have each received the prestigious IF Design Award 2025.
The ASKO Scandinavian Laundry Care 2.0 with Steel Seal™ technology exemplifies the company's market leadership by prioritizing hygiene and sustainability. The design of their refrigeration units, available in both freestanding and built-in versions, emphasizes elegant construction and functionality, with particular attention to installation solutions that integrate seamlessly into any room.
Moreover, the NYACRAFT ovens from the ASKO Celsius range combine precision with versatility, offering a multitude of advanced functions in both framed and glass variations. Visitors can explore the ASKO History of Innovation exhibit daily from April 8 to April 13, operating from 10:00 AM to 05:00 PM in the Brera Design District at Via delle Erbe 2a in Milan.
For over 75 years, ASKO has harmonized traditional Scandinavian design with state-of-the-art technology and innovations, crafting high-quality products that not only enhance life’s comfort but positively impact human health and our planet. Upholding values like quality, innovation, and environmental responsibility, ASKO's journey has been filled with remarkable achievements and milestones—from the invention of the first award-winning design washing machine to smart cooking technologies and sustainable designs recognized for their environmental mindfulness.
Topics Consumer Products & Retail）
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