#Japan #Shinjuku #Aging Care #Halmeq #BS Asahi

New Lifestyle TV Show Inspired by 'Halmeq'

On September 28, 2025, BS Asahi will premiere a new lifestyle TV program titled "Halmeq Style: Recipes for Thriving Women with Ginkgo Marche." This show comes as a collaborative effort with Halmeq, the leading magazine in sales aimed at women aged 50 and above, published by Halmeq Co., Ltd., headquartered in Shinjuku, Tokyo, and led by President Takao Miyazawa.

This innovative program aims to share lifestyle insights that Halmeq has been advocating through its magazine. The collaboration signifies a milestone in Halmeq's mission to support women during their midlife transitions, amidst changing physical and mental landscapes. The synergy of BS Asahi's outreach and Halmeq's unique perspectives gives rise to a captivating series focused on enjoying life at any age, appealing primarily to women looking to lead an active lifestyle.

What to Expect from 'Halmeq Style'

The show will feature resoundingly trendy themes as seen in Halmeq magazine, catering to beauty, fashion, and day-to-day living. It will spotlight guests and topics in an engaging way that resonates with audiences.

• - Special Guest Segment: One of the standout features will be the appearance of renowned beauty journalist Kayoko Amano, who will share her expertise on aging gracefully. She will discuss beauty routines and aging care tips that she practices to maintain her confidence and radiance.
• - Fashion Transformations: Viewers can look forward to dynamic fashion advice from Sachiko Kawabe and Chigaya Miki, who will transform selected models from Halmeq's reader community. Their guidance aims to inspire women to embrace their unique styles and express themselves through fashion.
• - Cultural Insights: The show will also include a segment featuring Karen Kirishima, who has renovated a traditional Japanese house in Hayama and enjoys a lifestyle filled with nature and creativity. This inspiring visit promises to offer viewers insightful hints for leading a thoughtful and rich life.

The combination of TV and print media creates an exciting experience tailored for women both on-screen and in the pages of Halmeq, affirming that living well and stylishly is attainable, regardless of age.

Show Highlights

• - Program Title: Halmeq Style: Recipes for Thriving Women with Ginkgo Marche
• - Broadcast Network: BS Asahi
• - Air Date: September 28, 2025, at 6 PM
• - Featured Guests:

- Mayu Tsuruta (Actress)
- Chigaya Miki (Total Beauty Designer)
- Asako Yamaoka (Halmeq Editorial Chief)

• - Main Content: Topics will cover aging care insights from Kayoko Amano, lifestyle tips from Karen Kirishima, and fashion advice from Sachiko Kawabe and Chigaya Miki.
• - Program Website: BS Asahi Halmeq Style

About Halmeq

Founded on July 24, 2012, Halmeq Co., Ltd. continues to deliver valuable information aimed at empowering women over 50. This includes health tips, cooking, fashion, financial advice, and engaging interviews with prominent personalities. For dedicated readers, Halmeq offers regular subscriptions which include catalogs and online shopping opportunities, allowing them access to an array of products covering fashion, cosmetics, and wellness.

With a commitment to continual improvement through consumer feedback via its unique think tank, 'Halmeq Life Management Research Institute,' the company develops and markets products that women genuinely want.

Discover how Halmeq is making a difference and enhancing the lives of women in their golden years—a true embodiment of thriving and joyful living.