#Japan #Sustainable Fashion #Brooklyn #Front 11201 #REDE

FRONT 11201 Unveils New Sustainable Collection

Brooklyn-based shop FRONT 11201 continues to lead the charge in stylish, sustainable fashion with the latest addition to their celebrated "REDE" line. Launching on February 27, 2026, this new release promises to uphold the brand's commitment to high-quality, eco-friendly attire.

The sweatshirts from the "FRONT 11201 SWEAT SERIES" have garnered immense popularity each year for their timeless design and exceptional craftsmanship, all completed within Japan. These garments are not merely clothing items but a reflection of the brand's ethos—transforming unused vintage clothing into fresh, stylish pieces.

The inception of REDE stems from a profound desire to breathe new life into numerous discarded garments. This journey began 15 years ago in Brooklyn when the founders witnessed piles of rejected vintage clothes stacking up in a thrift factory. Inspired by this experience, they sought to create a sustainable clothing line that emphasizes environmental responsibility.

This spring, the REDE line will showcase a new sweat series crafted from repurposed clothing, utilizing innovative sustainable materials like "Hanmou." These uniquely designed fabrics reflect vintage aesthetics alongside modern sensibilities, making them a perfect fit for today’s lifestyle. Each piece, while retaining its classic cut, is upgraded with materials that exude a soft, dry texture and a charming heather gray finish reminiscent of vintage fashion.

The lineup will feature five models:

• - HANMOU Crew Neck Sweatshirt - ¥11,201 (tax included)
• - HANMOU Half Zip Sweatshirt - ¥12,980 (tax included)
• - HANMOU Full Zip Hoodie - ¥13,970 (tax included)
• - HANMOU Sweat Cut Off Pants - ¥11,201 (tax included)
• - HANMOU Sweat Drawcord Pants - ¥12,980 (tax included)

Available at:

• - Yoyogi Hachiman store
• - NEWoMAN Shinjuku store

Additionally, FRONT 11201 will launch a sustainable service called "SHARE BAG" on February 27, 2026. This initiative allows customers to borrow large-sized bags for a deposit of ¥500, ideal for days spent shopping for outerwear or when returning from the supermarket. Customers who return the bags will either receive their deposit back or a ¥500 coupon for future store purchases.

Participating Locations:

• - Yoyogi Hachiman store
• - NEWoMAN Shinjuku store

Note: The SHARE BAG option will not be sold separately; refunds can only be obtained at the respective store with a receipt within one year.

About REDE

REDE represents FRONT 11201's unique approach to sustainable fashion, focusing on upcycling antique textiles and utilizing regenerated fibers like "Hanmou." Founded by vintage buyers, REDE captures a discerning aesthetic vision, continually evolving its line with a commitment to creating timeless yet innovative products. FRONT 11201 also leads in the development of sustainable materials, striving towards a wardrobe that aligns with future sustainability goals.

FRONT 11201 stands at the intersection of style and sustainability, offering not just fashionable choices but responsible ones, making them a leader in eco-friendly apparel.