#United States #Boulder #SEI #TIFIN Give #Donor-Advised Fund

TIFIN Give and SEI Form Strategic Partnership

In a significant move for the financial services industry, TIFIN Give has announced a new collaboration with SEI to introduce a white-labeled donor-advised fund (DAF) solution tailored for banks and trust organizations. This development is particularly aimed at enhancing the philanthropic capabilities of wealth management firms and improving client engagement through charitable giving.

Background of the Collaboration

The partnership follows SEI's strategic investment in TIFIN in 2024, aimed at fostering innovation and promoting growth in philanthropic endeavors amongst wealth organizations. TIFIN Give has emerged as a modern platform that empowers wealth firms to better engage their clients by providing a seamless donor experience while managing donation logistics efficiently.

The latest offering from TIFIN gives banks and trust firms a much-needed tool that enables them to maintain and grow charitable assets within their networks, addressing a common challenge where institutions often lose donor assets to larger, more established national providers.

Key Features of the Solution

TIFIN Give's new DAF solution presents an interface where banks and related wealth management firms can provide their clients with a fully branded, digital charitable giving experience. This includes features such as:

• - Custom Branding: Banks can launch proprietary charitable funds that align with their branding strategies, creating a sense of ownership and identity in their philanthropic endeavors.
• - Streamlined Operations: The platform facilitates smooth workflows for onboarding, grant-making, and financial reporting tailored to the typical needs of banks and trust organizations.
• - Flexibility in Investments: TIFIN Give allows for versatile investment options to support unique donor preferences and financial planning strategies.

According to Greg Murray, Chief Revenue Officer of TIFIN Give, the intent behind offering these streamlined services is to prevent banks from losing clients to external providers that dominate the donor-advised fund space. He asserts, "Together with SEI, we are enabling banks to offer a modern, white-labeled DAF experience that keeps charitable assets within their ecosystem while strengthening client and next-generation relationships."

This sentiment is echoed by Allie Carey, SEI's Global Head of Strategy for Private Banking and Wealth Management, who emphasizes SEI’s commitment to integrating modern technology that supports their clients' growth objectives and enhances the overall client experience.

Impacts on Wealth Management

The partnership positions TIFIN Give and SEI at the forefront of addressing an urgent need: retaining philanthropy-focused financial assets that banks often lose. This solution not only helps institutions to keep their charitable assets in-house but also enables them to provide a more holistic wealth management service that includes philanthropy options.

The technology from TIFIN Give simplifies administrative tasks for banks while providing donors with better transparency and greater control over their charitable contributions. By leveraging this platform, banks can better position themselves in the competitive wealth management landscape, focusing on client loyalty and retention as core strategies.

Looking Ahead

As TIFIN Give rolls out this partnership with SEI, both companies aim to tap into the growing market interest in philanthropic investment as core elements of wealth management. The shift towards integrating donor-advised fund capabilities into traditional banking structures is indicative of the changing landscape of financial services, where differentiation is key.

The ability to offer customized philanthropic services can transform client relationships from transactional to deeply personal, ultimately serving as a strategic growth driver. By investing in these modern solutions, banks and trust organizations gain a competitive edge while fostering a culture of giving among their clients.