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Holafly: A Remarkable Journey to $500 Million in Revenue

Holafly, recognized as a trailblazer in the eSIM sector, recently announced a significant milestone by surpassing $500 million in cumulative revenue since the pandemic. This accomplishment highlights the company's evolution from a humble startup to a flourishing global enterprise, transforming the landscape of travel technology.

Founded in 2017, Holafly set out with a clear mission to provide travelers peace of mind through unlimited data access and a liberation from hidden roaming charges. The concept resonated globally, leading to impressive growth. What began as a simple idea has now evolved into a successful business that has sold over 15 million eSIMs across 200 destinations worldwide.

The company's financial performance has been outstanding, with revenue for 2024 alone reaching approximately $200 million. This upward trajectory places Holafly among the fastest-growing players in the global travel technology space, especially since it crossed the half-billion dollar revenue mark in 2020. Industry analysts forecast an annual growth rate of 31.8% for the global eSIM market until 2030, indicating a promising future for Holafly.

Holafly's approach stands out in the market. Unlike competitors who offer rigid data packages, Holafly provides travelers with unlimited data plans, enabling them to focus on enjoying their journeys rather than worrying about data consumption. The installation process takes just minutes; users can connect seamlessly to the best local operator, and customer support is accessible 24/7 in 18 languages.

Pedro Maiquez, co-founder of Holafly, expressed that crossing the $500 million mark is a significant milestone that underscores the vast opportunity ahead. He remarked, "We’ve transitioned from an idea sparked in Thailand to a major player reshaping the travel experience. However, we view this achievement not as an endpoint but as the beginning of an even more extensive journey. Our ambition is to become the preferred choice for travelers globally."

Several macroeconomic factors have fueled Holafly’s growth, including global tourism recovery, the widespread adoption of remote work, and the transition to eSIM-only devices like Apple's iPhone and Google's Pixel series. Today's travelers find that staying connected is as essential as having accommodation and safety.

Looking ahead, Holafly plans to enhance its presence in English-speaking markets while expanding its leadership team. In 2024, the company welcomed Allan Kenedy, a former executive at Eir Ireland, as Chief Financial Officer, along with Melanie O'Bernie, previously of Three Ireland, as Legal Head. Further executive hires are expected in the coming months as the company fortifies its global growth framework.

About Holafly

Holafly has established itself as the world leader in eSIM solutions for travelers and businesses alike, providing coverage in over 200 destinations. With an impressive rating of 4.5/5 on Trustpilot and more than 10 million satisfied users, Holafly has become the preferred eSIM choice for international travelers and businesses, ensuring unlimited data access for peace of mind across the globe.