Sasaichi Brewery Launches Luxury Sake Brand 'Dan' at Haneda Airport's Duty-Free Store

The Sasaichi Brewery's Luxury Sake Experience at Haneda Airport

The Sasaichi Brewery, renowned for its 360-year legacy, is thrilled to announce the limited-time launch of its luxury sake brand 'Dan' at the TIAT Duty-Free Store in the International Terminal of Haneda Airport. This unique opportunity will run from August 1 to August 31, 2025.

About Sasaichi Brewery

Founded in 1661, Sasaichi Brewery has its roots in the spiritual pilgrimage that leads to the majestic Mt. Fuji. Located in the Otsuki city of Yamanashi Prefecture, the brewery has dedicated itself to brewing sake using the pure waters of Fuji Misaka, revered for its quality. This undertaking represents not just a business, but a deep-seated tradition of honoring the mountain through the offering of sacred sake to the Fujisan Hongurin Shrine, a key site of Fuji worship.

Featured Product: 'Dan Junmai Daiginjo'

One of the highlights at the pop-up event will be the 'Dan Junmai Daiginjo,' which is usually only available at select retailers. This extraordinary sake has been chosen for the first-class service of ANA's international flights in 2025, showcasing the pinnacle of Japanese craftsmanship and quality.

The 'Dan Junmai Daiginjo' is characterized by its vibrant ginjo aromas reminiscent of melons and peaches, paired with a smooth texture that offers a uniquely refined sweetness akin to wasanbon sugar. With an alcohol content of 15%, this sake represents a perfect union of flavor that enhances the dining experience, leaving a delicate aftertaste.

Experience the Purity of Fuji Waters

Travelers and sake enthusiasts alike are encouraged to stop by the TIAT Duty-Free Store and experience the essence of Fuji Misaka's clear waters. The availability of the 'Dan Junmai Daiginjo' during this limited window is not just a chance to taste luxury sake; it’s an opportunity to connect with a centuries-old tradition rooted in Japan’s rich cultural heritage.

Sasaichi Brewery's Philosophy

At Sasaichi Brewery, the philosophy is rooted in the creation of the finest pairing sake, or food sake. The brand 'Dan' encompasses this ideology, aiming to pair flawlessly with meals, regardless of their kind. The sake is crafted using traditional methods and naturally sourced ingredients, including specially chosen rice and the prized Fuji Misaka water. This meticulous attention to sourcing materials ensures that every bottle of 'Dan' carries not just flavor, but also the spirit of its sacred origins.

Visit Us at Haneda Airport

During the pop-up event at Haneda Airport, guests can immerse themselves in the Sasaichi experience, including various exclusive offerings related to 'Dan.' The TIAT Duty-Free Shop will be open daily from 6:15 AM to 11 PM, allowing ample time for travelers to discover this luxury sake.

This is a unique moment for Sasaichi Brewery as it continues to promote Japanese culture and craftsmanship on an international scale, shining a light on the beauty of premium sake.

Conclusion

Sasaichi Brewery invites everyone to visit the TIAT Duty-Free Store to experience the luxury and craftsmanship behind 'Dan.' With its storied heritage and commitment to excellence, this sake is set to welcome global travelers with an unmatched beverage that embodies the spirit of Japan—where purity, tradition, and flavor converge beautifully.

Make sure to mark your calendars for August 1st to August 31st to enjoy this exclusive chance to taste 'Dan' and connect with a piece of Japan’s culinary heritage.