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SCENTMATIC's KAORIUM Recognized at The Fragrance Foundation UK Awards 2026

SCENTMATIC Corporation, a pioneer in the digitalization of scent, proudly announces that its innovative AI system, KAORIUM, has been awarded the Best Digital Innovation Award at the prestigious The Fragrance Foundation UK Awards 2026. This recognition highlights the transformative potential of AI in the fragrance industry, particularly in enhancing customer experience.

The Fragrance Foundation UK Awards celebrate outstanding achievements in the fragrance sector, recognizing excellence across creation, retail, marketing, communication, and technology. The 2026 ceremony took place on June 11 at the stunning Grosvenor House Hotel in London, showcasing the best of British fragrance talent.

What is KAORIUM?

KAORIUM is an advanced AI system designed to convert scents into language and vice versa. This remarkable technology facilitates easier understanding and communication about fragrances, bridging the gap between the often intangible experience of smell and the clarity of verbal expression. This innovative approach enables users to discover scents that align with their personal sensitivities.

KAORIUM excels in capturing the nuanced emotions and sensations associated with different fragrances, effectively vocalizing them in relatable terms. This method not only allows consumers to make informed choices based on their own feelings but also encourages a deeper exploration of how scents influence their lives.

The Innovative Aspects of KAORIUM

The decision to award KAORIUM was significantly influenced by its unique ability to intertwine AI with scent language. By utilizing specialized hardware, KAORIUM enables users to articulate their sensory experiences, ultimately making it easier for individuals to identify the perfect fragrance for their personality and preferences.

Typically, fragrance selection has relied heavily on traditional classifications, packaging, and brand imagery. However, KAORIUM introduces a refreshing perspective by putting the user's own language and sensations at the forefront of the selection process. This user-centered approach marks a significant evolution in how fragrances are marketed and experienced, thus receiving acclaim as a notable digital innovation.

Future Directions for SCENTMATIC

Moving forward, SCENTMATIC pledges to further develop KAORIUM for a variety of applications beyond the realm of fragrance. The company aims to expand its footprint into realms such as sensory education, culinary experiences, and retail interactions. By utilizing the links forged between scents and language, SCENTMATIC seeks to cultivate new experiences that cater to the evolving needs of consumers.

SCENTMATIC’s commitment to reinventing the scent experience through KAORIUM reflects a broader trend towards sensory digitization—a promising avenue for various industries eager to connect more profoundly with their customers.

A World of Possibilities Awaits

The significance of KAORIUM extends beyond fragrance. Its pioneering work has opened doors to potential collaborations and innovations across multiple sectors, including marketing, education, and product development. With a team dedicated to exploring the uncharted territory between scent and verbal communication, SCENTMATIC is poised to lead future ventures that enrich human sensory experiences.

In addition to its recognition at the UK awards, KAORIUM also recently achieved the prestigious Silver Award at the global A’ Design Award. This recognition underscores the system's far-reaching implications and the excitement it generates in the world of design and technology.

For more about KAORIUM, view the concept video here.

About SCENTMATIC

SCENTMATIC Corporation is dedicated to creating novel scent experiences through its AI system KAORIUM. Based in Tokyo, Japan, the company is focused on the digitalization of olfaction, enhancing the impact of scent in diverse business environments. Their innovative approach is also supported by a collaborative study with the Graduate School of the University of Tokyo, exploring the influence of language on the perception of fragrances.

• - Headquarters: 4-22-7 Ebisu, Shibuya, Tokyo, 150-0013, Japan
• - Website: SCENTMATIC