Douglas Elliman's Exciting International Expansion into France and Monaco Begins

Douglas Elliman's Bold International Expansion

In a significant move, Douglas Elliman Realty, one of the leading luxury real estate firms in the U.S., has announced its expansion into France and Monaco. This decision comes in response to the growing demand from American buyers for premium properties in these highly sought-after locations. The brokerage aims to establish a strong foothold across the southern regions of France, including Bordeaux and the French Riviera, and plans to eventually enter markets in Paris and the French Alps.

The announcement was officially made at Douglas Elliman's annual sales event, ENDEAVOR, held in Las Vegas, where the initiative was greeted with enthusiasm from agents and executives alike. The company has formed a strategic alliance with established European real estate leaders, Philippe Curutchet, Fredrik Lilloe, and Edward de Mallet Morgan. Each of these experts brings a wealth of experience and insight into the luxury real estate market, further enhancing Douglas Elliman's service offerings in Europe.

Rising American Interest in French Properties

Recent statistics highlight a surge in American tourism to France. In 2024, the number of American visitors exceeded that of British and German tourists, which has naturally translated into a heightened demand for real estate in the region. With properties exceeding $5.85 million representing 30% of transactions on the French Riviera, it's evident that American buyers are keen to invest in this vibrant market, where over $10.5 billion in real estate sales was recorded. People are not just attracted to the picturesque landscapes but also the lifestyle and culture that France offers.

Douglas Elliman's President and CEO, Michael S. Liebowitz, emphasized this expansion as a concrete step towards building a global network of excellence. He underscored the exceptional talent and reputation of the new partners in the French real estate environment, asserting that they align perfectly with Douglas Elliman's commitment to top-tier client service.

Philippe Curutchet, a prominent luxury real estate figure in France, noted the strategic importance of this partnership. He founded Globality in 2009, focusing on high-end property operations across various prime locations in France. Curutchet aims to leverage his extensive market knowledge and reputation to enhance the presence of Douglas Elliman in the luxury segment.

Exceptional Leadership and Expertise

Together with Curutchet, Fredrik Lilloe and Edward de Mallet Morgan will lead this initiative. Lilloe has a proven track record with over $2 billion in sales along the French Riviera and is well-regarded as a trusted voice in real estate journalism. His experience enhances Douglas Elliman's credibility in the luxury market, while de Mallet Morgan specializes in high-net-worth client transactions across multiple continents, solidifying the company’s global reach and expertise.

The recent property sales by this dynamic trio, including prestigious sales like the $45 million Manoir de Pigranel in Mougins, reflect the kind of opulent listings that American clients can expect from Douglas Elliman in France.

Future Prospects and Growth Plans

With an ambitious goal to establish 14 offices and over two dozen agents in southern France, Douglas Elliman plans to intertwine the American luxury real estate model with European style and preferences. Clients in the U.S. will gain access to exclusive properties in France while allowing local clients in France and Monaco to have opportunities in the United States market through the vast network of Douglas Elliman.

Looking ahead, Douglas Elliman's entry into France, Monaco, and St. Barthélemy is merely the beginning of a broader expansion plan. The company intends to tap into additional key markets, including the French Alps and Paris, positioning itself as a key player in the global luxury real estate arena.