#Japan #Tokyo #Hale #Chia Seeds #Japanese Superfoods

Introducing 'Hale': A New Era of Inner Beauty Jelly

On October 23, 2025, JP FUNCTIONS, a company based in Meguro, Tokyo, will launch a groundbreaking inner beauty jelly called 'Hale', featuring chia seeds. Aimed at the health-conscious consumer, this jelly comes in two delightful flavors: pomegranate and mixed berry. It will be available in select 7-Eleven stores in the Tokyo metropolitan area, as well as nationwide through various retailer outlets, including variety shops, drug stores, and supermarkets.

The Concept: "Brighter Mornings with Hale"

The launch of Hale coincides with the significant societal advancements for women in Japan, including the rise of the country's first female Prime Minister, highlighting the growing empowerment of women. This release aligns with the increasing emphasis on well-being, which incorporates physical, mental, and social health as outlined by Japan's Ministry of Health, Labour and Welfare. Consumers are increasingly seeking health and beauty products that support their desire for inner beauty and wellness.

In this context, JP FUNCTIONS is committed to delivering "essential functional value" based on the principles of JP (Japan) and FUNCTIONS. Drawing from years of expertise in developing and planning health and beauty products, the company has innovated a jelly that combines satisfying texture with chia seeds. The new product incorporates trending ingredients known for their health benefits, tailored specifically for women's needs.

Unique Ingredients for Enhanced Beauty

Each flavor of Hale is specially formulated with ingredients that promote beauty:

• - Hale Pomegranate Flavor: This version includes monoglucosyl hesperidin, GABA, and Vitamin B6, all known for their beauty-supporting properties.
• - Hale Mixed Berry Flavor: Enriched with essential nutrients often lacking in women's diets, such as iron, magnesium, and Vitamin D.

Both variations of Hale offer consumers a unique jelly texture complemented by the fun, crunchy sensation of chia seeds. The product is available in two convenient pack sizes: a box containing five 20g servings for a full experience and a single 20g pouch for on-the-go snacking, making it perfect for busy lifestyles.

Product Overview

• - Product Name: Hale Chia Seed Jelly, 5-Pack Box (20g x 5) - Pomegranate and Mixed Berry
• - Price: ¥950 (tax included)
• - Single Pack: Hale Chia Seed Jelly (20g) - Pomegranate and Mixed Berry
• - Price: ¥194 (tax included)

Where to Buy

Consumers can find Hale at selected 7-Eleven stores in the Tokyo metropolitan area and across various variety shops, drug stores, and supermarkets nationwide.

In addition, Hale has received the Recommended Product endorsement from the Japanese Superfoods Association, further validating its quality and health benefits.

For more details regarding the recommended products and the criteria for this endorsement, you can visit their official website. This certification ensures that the product meets clear traceability standards, provides safety and security, and captures the aesthetic appeal and appeal to consumer mindset.

With Hale, JP FUNCTIONS is not just launching a product; they are introducing a lifestyle choice aimed at enhancing inner beauty and overall well-being, echoing the modern women's pursuit of health and vitality.