#Germany #Berlin #Midea #FC Barcelona #Carles Puyol

Carles Puyol Visits Midea at IFA 2026

On September 7, 2026, the iconic FC Barcelona player, Carles Puyol, graced Midea's booth at the IFA 2026 in Berlin. This visit is celebrated as a significant moment in the five-year partnership between Midea and FC Barcelona aimed at enhancing the consumer experience in the European market. Puyol, known for his leadership and commitment to high standards, engaged in discussions surrounding these principles, marking the day with memorable activities and interactions.

During his visit, Puyol recalled the moment he passed the captain's armband to Éric Abidal, a portrayal of respect and teamwork. He underscored that true leadership involves acknowledging others, leading by example, and maintaining high standards until the final whistle. “World-class performances never rely solely on individual talent. They are a product of hard work, continuous improvement, and the trust in those around you,” Puyol stated, recognizing the shared values between FC Barcelona and Midea regarding excellence and commitment.

Lewis Fu, the President of Midea International, echoed this sentiment by reinforcing their discipline and pursuit of innovation. The collaboration signifies a joint aspiration not only to excel in sports but also to transform daily living through cutting-edge technology. “Carles Puyol's presence at IFA brings our shared values to life and highlights our five-year partnership,” Fu remarked.

In the SMART-MASTER section of the Midea booth, Puyol explored interconnected living concepts supported by advanced technologies, vividly bringing the idea of “A Home That Understands” into reality. In a delightful twist, before leaving, a service robot treated him to popcorn, showcasing the playful integration of technology into everyday experiences. He also participated in the FC Barcelona-themed challenge “Shoot Like a Star,” engaging with fans and enthusiasts who share his passion for football.

As of July 1, 2026, Midea proudly holds the title of official household appliance partner for FC Barcelona, with its logo featured prominently on the players' training and gameplay jerseys. Puyol's visit not only deepens the connection between the two brands, but it also resonates with Midea's aim to make advanced technologies more accessible in daily life. This partnership highlights a mutual commitment to innovation and excellence, both on and off the field.

About Midea Group

Founded in 1968, Midea Group is a globally recognized technology enterprise and one of the world's largest manufacturers of household appliances. Ranking 231 in the Fortune Global 500 in 2026, Midea operates across seven business sectors including Smart Home, Industrial Technologies, and Healthcare, reinforcing its commitment to enhancing consumer lifestyles through innovative solutions. For more information, individuals can visit Midea Group and Midea.