RE/MAX Appoints Daniel Dennis to Lead Sales and Service as Part of Growth Strategy

RE/MAX Welcomes Daniel Dennis as New Senior VP of Sales and Service

In a bold move to boost its commitment to the success of brokers and agents, RE/MAX®, the leading name in real estate, has announced the appointment of Daniel Dennis as the Senior Vice President of Sales and Service. With nearly two decades of experience in real estate operations, Dennis joins RE/MAX from Illustrated Properties in South Florida, where he has been instrumental in driving company growth and improving performance across various platforms.

A Focus on Broker and Agent Success

Dennis's addition to the RE/MAX leadership team signals a continued investment in providing unparalleled service and guidance to its affiliates. His primary role will focus on enhancing services and resources available to brokerages in company-owned regions throughout the United States. This includes overseeing a sales team responsible for franchise growth through acquisitions, mergers, and sales conversions. The objective is clear: to enhance the operational capabilities of RE/MAX and drive productivity, ultimately benefiting brokers and agents in their business endeavors.

Chris Lim, the Chief Growth Officer of RE/MAX, praised Dennis's proven track record, stating, "Daniel is a seasoned industry leader with a strong strategic vision and a deep passion for supporting brokers and agents. His wealth of experience and understanding of the real estate landscape will undoubtedly bolster our operations and further our dedication to affiliate success."

Past Achievements and Vision

Before joining RE/MAX, Dennis served as the President of Illustrated Properties Real Estate in Palm Beach, Florida. Under his leadership, the company achieved record-breaking recruitment levels and established itself as a leader in the luxury real estate sector, comprising over 600 associates across 21 locations. Additionally, he held the position of CEO at Roberts Brothers Inc., a Berkshire Hathaway HomeServices affiliate in Mobile, Alabama, where he led the business through significant growth and profitability.

Dennis embodies a philosophy that success in the real estate industry transcends mere technology and transaction support. He emphasizes the necessity of creating an emotional connection and fostering environments wherein agents can thrive. In his own words, he stated, "I have had the privilege of working alongside real estate agents for the past 17 years. I'm excited to continue creating these nurturing environments at REMAX, allowing affiliates to deliver their best to clients and communities."

Erik Carlson, CEO of RE/MAX Holdings, echoed this sentiment, highlighting the importance of evolving the brand and incorporating top-tier talent. He indicated that Dennis's operational expertise aligns seamlessly with the organization's objectives, reiterating excitement over Dennis’s arrival.

A Transformative Era for RE/MAX

This recent leadership change at RE/MAX is part of a larger strategic initiative that includes the appointment of Don Kottick as President of RE/MAX Canada, along with several key roles focused on enhancing brand development and broker success. These strategic decisions mark a transformative period for the company as it aims to solidify its position as the most productive brand in real estate.

In closing, Dennis expressed his gratitude and enthusiasm for joining RE/MAX, stating, "I am honored to become part of such a respected organization. My goal is to work closely with our brokers and agents, ensuring they have the tools and support necessary to excel in their endeavors as we navigate this exciting chapter together."

The RE/MAX network continues to serve as one of the largest global real estate franchisors, hosting more than 145,000 agents over 9,000 offices, operating in over 110 countries and territories. As RE/MAX embarks on this new journey under Daniel Dennis's leadership, the focus remains firmly on driving success for all its stakeholders in the property market.