#United States #Broomfield #Crocs #HEYDUDE #Comfort Report

Crocs, Inc. Publishes 2025 Comfort Report

Crocs, Inc., a leading name in casual footwear, has released its 2025 Comfort Report, showcasing significant updates on its journey towards sustainability and corporate responsibility. The report highlights the company's deep commitment to creating a more comfortable world for everyone and reflects on its ambitions in areas such as inclusivity, circularity, climate action, and community support.

Purpose & Commitment to Change

The overarching goal of Crocs, Inc. is simple yet profound: to enhance comfort not just in footwear, but also within the communities they serve. This fifth edition of their annual comfort report illustrates the company's progress across its various brands, including HEYDUDE. Deanna Bratter, Chief Sustainability Compliance Officer, stressed, "We believe we have a responsibility to positively contribute to the systems we are part of. Progress requires thoughtful prioritization, resilience, and pragmatic action in pursuit of long-term change."

Advancements in Circularity

One of the standout features of the report is Crocs' significant strides in its circularity initiatives. After successfully introducing the "Old Crocs. New Life." takeback program in the U.S. and Canada, the company expanded its reach into Europe in 2025, with an eye towards further growth in Asia by 2026. Presently, 345 Crocs stores worldwide are engaged in this initiative, with more stores expected to join in 2026. An innovative step taken by Crocs involved the recycling of polybags from U.S. retail locations, transforming them into mailer kits that enable consumers to send back their old Crocs shoes for recycling.

Empowering Young People Through STEP UP TO GREATNESS

Another foundational program mentioned in the report is the STEP UP TO GREATNESS community impact platform. In 2025, Crocs collaborated with various nonprofit organizations to reach nearly 100,000 young individuals. The objective is to provide opportunities that equip these youths with essential skills for the 21st century. Moreover, Crocs also amplified its efforts to support its nonprofit partners, extending its impact to over 2 million young people. Noteworthy activations included partnerships with The King's Trust in the U.K. and a deeper alliance with Big Brothers Big Sisters in North America, where they opened their doors to the youth in stores and distribution centers.

Embracing Cultural Inclusivity with HEYDUDE

Crocs' HEYDUDE brand made headlines by advocating for inclusivity in its latest offerings, joining forces with Teton Trade Cloth, a Native American-owned company. This collaboration represents a commitment to cultural appreciation, utilizing authentic Native designs while ensuring designers receive royalties from each sale. Additionally, to promote diversity in fashion, HEYDUDE contributed $15,000 to support their presence at New York Fashion Week.

Climate Strategy and Future Goals

The report does not shy away from highlighting the brand’s climate strategy either. It presents fresh results against science-based targets that the company has set, alongside materials updates and advancements in factory compliance and collaboration with suppliers.

To access the entire Crocs, Inc. 2025 Comfort Report and delve deeper into the company’s initiatives towards a more comfortable world, head over to their responsibility page at investors.crocs.com/responsibility.

About Crocs, Inc.

Crocs, Inc., based in Broomfield, Colorado, is recognized globally for its innovative casual footwear, combining comfort and style in an accessible manner. With a presence in over 85 countries, the company continues to thrive through both wholesale and direct-to-consumer channels, promoting brands like Crocs and HEYDUDE. For further updates, visit crocs.com or heydude.com. Engage with Crocs and HEYDUDE on their social platforms to stay updated on their latest initiatives.