Experience a Unique New Year with the Asakusa Luck-bringing Tour by Rickshaw

As the new year approaches, excitement builds for new beginnings and fresh opportunities. Jidaiya, a renowned rickshaw company based in Taito, Tokyo, is delighted to announce a special rickshaw tour, the "Asakusa's Seven Lucky Gods Tour," starting from December 15, 2025. This exclusive experience not only invites participants to seek good fortune but also indulges them in historical allure and cultural richness.

Background of the Tour: A Comfortable Journey Through Time

The tour revolves around visiting nine distinct shrines dedicated to the Seven Lucky Gods, a traditional activity that symbolizes the ushering in of good luck in the new year. However, exploring all shrines on foot can be an exhausting endeavor, often taking more than half a day. Jidaiya aims to ease this burden by offering a comfortable and enjoyable rickshaw journey filled with insights and stories. Our traditional tour merges the best aspects of rickshaw travel, allowing participants to soak in the local scenery while honoring the revered deities in a manner that is enjoyable for all.

Revamped Experience: Fusing Culture with Luck

The newly refreshed tour enhances the experience by incorporating elements related to the protagonist of the highly anticipated historical drama "Berabou: Tsutaya Shigezaburo's Dream Talk," set to air in 2025. Participants can now enjoy aspects of the Edo-period culture linked to the Yoshiwara region, celebrated for its historical significance along with the Asakusa Seven Lucky Gods pilgrimage. This unique twist allows each visitor to delve into the rich tapestry of local history while seeking blessings—making this tour a one-of-a-kind venture.

Four Unique Features of the "Luxury Luck Tour"

The tour promises a splendid 150-minute experience encapsulating all nine shrines, coupled with distinct features you won't find anywhere else:

1. A Sensory Journey on Customized Rickshaws

Riders will travel in a spectacularly designed rickshaw, the "Lucky Seven God Vehicle," adorned with all the essential charms of the Seven Lucky Gods and highlighted by a magnificent golden fan. Experienced rickshaw pullers accompany guests on this fabulous journey, letting them enjoy a unique perspective on the sacred sites while savoring the comfortable ride.

2. Commemorative Souvenirs: A Special Offer

All participants will receive a unique "Lucky Seven Gods Color Sheet" featuring stamps from all nine shrines. This collectible is crafted to serve as a protective talisman, enabling guests to skip the hassle of lining up at each shrine for their stamps, allowing them to effortlessly take home a piece of their journey.

3. Complimentary Access to the Drama Exhibition

The pilgrimage route includes Yoshiwara Shrine, housing the deity Benzaiten, closely tied to the upcoming drama. As part of this special New Year package, guests will receive tickets to the "Berabou Edo Taito Tokyu Drama Museum," providing an opportunity to delve into the history and artistry of Edo Japan. The museum experience adds another layer of depth to the journey, celebrating the intersection of drama and spirituality.

4. Enhance Your Travel Style with Kimono Rentals

For an unforgettable cultural experience, participants have the option to rent traditional kimonos during the tour. Jidaiya offers a wide range of kimono styles, and professional dressing services ensure participants can travel in comfort while enjoying an additional layer of elegance. Take this opportunity to transform your luck-bringing journey into a vibrant memory of a lifetime.

Special Package: Discount Offer

During this campaign, when booking the tour and kimono rental simultaneously, guests can enjoy a discount of 1,100 yen per person. If two guests ride together, they can save a total of 2,200 yen.

Tour Details

- Tour Name: Asakusa's Seven Lucky Gods Tour (2026 New Year Special Edition)
- Duration: 150 minutes
- Cost: 49,000 yen for two, 40,500 yen for solo riders
- Rickshaw Specifications: Special "Lucky Seven Gods Vehicle"
- Presents: Commemorative color sheet and drama museum tickets (one for each guest participating before January 12, 2026)
- Visiting Shrines: All nine shrines of Asakusa's Seven Lucky Gods
- Departure Location: Jidaiya Meiji-kan, near Kaminarimon (Thunder Gate)
- Optional Kimono Rental: Starting from 6,600 yen, with discounts for bundled bookings.

Important Notes

- Advanced reservations via phone or email are essential.
- The tour is contingent on attending all nine shrines to receive the color sheet.
- Additional fees may apply for extended stays beyond scheduled time.

The Jidaiya rickshaw pullers express their utmost joy in guiding guests through this journey, introducing them to the revered locations and engaging narratives surrounding the Seven Lucky Gods. Join Jidaiya as we embark on a magnificent journey to welcome the new year with joy and prosperity!