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Engaging Children in Hiroshima's Tourism

Hiroshima Prefecture is set to launch an exciting initiative that allows children to play an active role in promoting local tourism. This initiative is a part of the "Hiroshima Smiles Project," a partnership between Seven-Eleven Japan and the Hiroshima Prefectural Tourist Association (HIT). The project aims to highlight local attractions recommended by children by displaying their artwork across 542 Seven-Eleven stores in the region.

The core of the initiative revolves around the "Hiroshima Kids’ Recommended Tourist Spot Rally," scheduled to run from February 2 to March 15, 2026. During this period, children who participated in the Hiroshima Prefectural Kids’ Parliament have the opportunity to showcase their artistic interpretations of popular sightseeing destinations. This project encourages community engagement and enriches the local culture while instilling pride in the younger generation.

Artistry at the Heart of Tourism

The artwork created by a group of 37 children from the Kids’ Parliament features 60 unique representations of sites such as the Hiroshima Peace Memorial, Shukkeien Garden, Itsukushima Shrine, and scenic parks across the region. By incorporating these art pieces into local businesses, the initiative not only promotes tourism but also highlights the artistry and creativity of the youth in the area.

How to Participate

To participate in the rally, individuals can easily register for free on the KINSAI app, the dedicated tourism application for Hiroshima. Check-ins at designated tourist spots will allow for the accumulation of entries into a prize draw. The list of participating sites includes 25 locations recommended by the children, spanning well-loved local landmarks.

Tourists and locals alike will have the chance to:

• - Discover Hiroshima’s cultural heritage through children’s eyes.
• - Engage with the KINSAI app for a seamless experience.
• - Win exclusive prizes by checking in at multiple locations.

Exclusive Prizes

Prizes for participants include exclusive goods featuring Hirokuma, the beloved local character and tourism ambassador. The more spots you check in to, the greater your chances of winning! Prizes range from themed tote bags and mini towels to note and pen sets, and even a selection of popular Seven-Eleven products valued at approximately 5,000 yen.

A Commitment to Local Community

This initiative is part of a broader collaboration established in 2009 between Seven-Eleven Japan and Hiroshima Prefecture, aimed at enhancing local health, education, and tourism while promoting the local economy. The pledged commitment also includes utilizing locally sourced food products for various events.

Notably, this year's event saw the successful launch of the "Setouchi Lemon Butter Cake" made with Hiroshima Prefectural rice flour, which received positive reviews from the community and visitors alike.

Conclusion

As the project unfolds, both the Hiroshima Prefectural Government and Seven-Eleven highlight their dedication to community engagement and youth involvement. By enabling children to recommend and showcase their favorite spots, they not only foster local pride but also encourage visitors to explore the diverse attractions Hiroshima has to offer. This dual effort serves as a perfect example of how local businesses and government can collaboratively enhance cultural appreciation and tourism within their community.

For those seeking to explore Hiroshima’s cultural richness, this event promises a delightful journey through the eye of the young artists and visionaries of the region. Be sure to download the KINSAI app and join in this exciting celebration of Hiroshima’s heritage and future.