#Japan #Tokyo #Sapporo Beer #FamilyMart #Beer Surprise

Introducing the Latest Addition to FamilyMart's Beer Series

FamilyMart, a popular convenience store chain in Japan, has announced the upcoming release of a new limited edition beer in its well-loved Beer Surprise series: 'Sapporo Beer Surprise: Blissful Richness'. Scheduled to launch on November 11, 2025, this beverage is a collaboration with Sapporo Breweries, aimed at enhancing customer satisfaction as part of FamilyMart's commitment to providing joyful experiences for its patrons.

A Celebration of Flavor

This new release marks the 17th entry in the Beer Surprise series, focusing on the beer characteristic of ‘richness’. Since its debut in 2017, the 'Blissful Richness' variant has captured the taste of seasonal beer enthusiasts during the autumn and winter months. What sets this beer apart is its luxurious ingredient profile: it uses 1.5 times the amount of malt compared to standard Sapporo beers, coupled with premium aroma hops sourced from the Záhers region, added in three stages to enhance the aromatic quality.

The result? A beer that truly embodies a deep malt richness paired with a refined fragrance, designed to satisfy the sophisticated palates of beer lovers.

Revamped Packaging

In addition to its exquisite flavor profile, 'Sapporo Beer Surprise: Blissful Richness' features a significantly updated packaging design that reflects its luxurious contents. The new design showcases a calming red palette adorned with illustrations that highlight the richness of malt, creating an inviting visual that resonates with the deep flavors inside.

Product Details

• - Product Name: Sapporo Beer Surprise: Blissful Richness
• - Price: 350ml can at 216 yen (tax included 237 yen)

500ml can at 283 yen (tax included 311 yen)

• - Release Date: November 11, 2025
• - Availability: Approximately 15,800 FamilyMart locations across Japan that offer alcoholic beverages

Flavor Characteristics

This new beer revolves around the flavor note of 'richness', utilizing malt at a rate 1.5 times higher than regular Sapporo beers. The meticulous use of Záhers aroma hops allows for a delicate fragrance to blossom, creating a complex taste profile characterized by deep malt flavors and an elegant aroma.

Availability Notice

It is important to note that availability may vary; some regions or stores might not stock this unique offering, and pricing or launch dates could differ depending on the area.

FamilyMart remains committed to the philosophy of “You and Convenience, FamilyMart,” aiming to connect with customers on a personal level, transforming into an indispensable space for convenience and community. As they introduce 'Sapporo Beer Surprise: Blissful Richness', it is clear that FamilyMart is dedicated to enhancing the beverage experience of its customers, ensuring that they are delighted with every sip.

Don't miss out on this exceptional beer when it hits store shelves in November. Make sure to visit your nearest FamilyMart to grab your own can of 'Sapporo Beer Surprise: Blissful Richness' before it's all gone!