Cambium Networks: Transforming MDU Connectivity for Enhanced Satisfaction and Revenue

Introduction



In the rapidly evolving world of residential connectivity, Cambium Networks, a leading name in wireless and wired networking solutions, is making waves with its innovative approaches to managing Wi-Fi in Multi-Dwelling Units (MDUs) and Build-to-Rent (BTR) properties globally. With a focus on cloud-managed simplicity and performance, Cambium Networks' solutions are not just improving connectivity; they are transforming how property owners view and utilize their internet services.

The Current State of Connectivity in MDUs



The demand for broadband-driven amenities is on the rise, urging property owners to adapt quickly. A recent study showed that a staggering 70% of MDU owners believe offering Wi-Fi is vital for attracting new residents. Furthermore, nearly 80% noted an increase in property value attributed to quality internet services.

Residents, too, are beginning to expect seamless Wi-Fi availability as a standard provision. With over 50% of tenants anticipating managed Wi-Fi access, it has become increasingly clear that properties without such offerings may struggle to retain tenants. Poor connectivity can directly impact lease renewals, with 84% of renters indicating they would reconsider renewing their leases due to dissatisfaction with their internet options.

Real-World Success Stories



Cambium Networks has made significant strides in integrating its Wi-Fi solutions into various residential settings. Below are a few highlight deployments:

1. Hamburg, Germany: At a 32-unit apartment complex, FREDERIX Hotspot successfully installed Cambium’s Wi-Fi access points (APs) across all units and shared spaces. The result was a reliable network supported by an intuitive app for resident management, resulting in high levels of tenant satisfaction.

2. California, USA: Wire Stream applied Cambium solutions to deliver Wi-Fi functionality to 800 units across five buildings. This deployment not only generated an impressive additional revenue of $25,000 per month but also helped streamline operations by reducing IT support ticket volumes.

3. Texas, USA: Preston Hollow showcased the effectiveness of Cambium’s XV2-2T1 Wi-Fi 6 APs combined with cnMaestro X management. This infrastructure allowed tailored service for each resident without the need for onsite IT personnel, demonstrating enhanced tenant experiences while optimizing staff resources.

4. Italy: In a luxury residential and commercial complex, the installation of Cambium's solutions helped modernize the digital infrastructure, enhancing both property value and resident retention amid stiff urban competition.

Understanding the Shift in Expectations



Research by Parks Associates highlights the ongoing evolution in consumer expectations regarding connectivity. The data indicates a growing reliance on Wi-Fi as a pivotal amenity for attracting and retaining tenants.

  • - About 77% of renters expressed a higher likelihood of moving into properties that bundle Wi-Fi with rent.
  • - A significant 93% expected Wi-Fi access to be established within days of their move-in, adding pressure on property managers to streamline service provisions.

Moreover, many residents prefer whole-building coverage, as opposed to just in-unit Wi-Fi, illustrating the shift in how connectivity is perceived by consumers today.

Innovating with ONE Network



Cambium Networks tackles these challenges head-on through its ONE Network architecture, a comprehensive solution that integrates various network components—Wi-Fi, switching, SD-WAN, and security—under one cloud-managed platform. This centralized approach enables:

  • - Seamless integration with pre-configured VLANs, ensuring each resident has their own secure Wi-Fi environment.
  • - Coverage across the entire property using advanced Wi-Fi 6 access points like the XV2-2T0 and XV3-8.
  • - Robust security features, including VPNs, DNS filtering, and app control through their NSE 3000 gateway.

In addition to providing the infrastructure, Cambium's MarketApps offer property managers and managed service providers the ability to streamline operations efficiently. Through their Installer app for quick AP deployment and a Property Manager app to facilitate resident access control, Cambium enhances not only the resident experience but also eases operational burdens for property managers.

Conclusion



The move towards enhanced connectivity in MDUs is clear, with Cambium Networks positioning itself at the forefront of this transformation. As residents demand more from their living environments, property owners recognize the pivotal role reliable Wi-Fi plays in driving satisfaction, retention, and ultimately, revenue. As Scott Imhoff, Senior Vice President of Cambium Networks, notes, "Wi-Fi is core infrastructure for MDUs," making it imperative for property managers to adapt to these new realities. For more information on how Cambium Networks can impact your MDU Wi-Fi experience, visit their website today.

Topics Telecommunications)

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