#China #Tourism #Heilongjiang #Jixi

Heilongjiang's Cultural and Tourism Promotion in Jixi

On July 8, 2026, Jixi City in the Heilongjiang Province of northeast China hosted a significant conference aimed at enhancing cultural and tourism initiatives as part of the 8th Provincial Conference for Tourism Industry Development. This event marked a milestone in showcasing Jixi's unique heritage and its potential for tourism growth.

The conference highlighted the Sushen culture, recognized as one of the earliest known fishing and hunting cultures in Northeast China. The combination of this ancient heritage with scenic border landscapes, Red Cultural Heritage, pioneering epics, industrial heritage, and vibrant elements of culture and tourism offered attendees an impressive display, underscoring the richness of the region.

Xu Peng, the Deputy Chairman of the World Tourism Alliance, emphasized in his address that China is currently making unprecedented efforts to advance cross-border tourism as a premier destination for tourists around the globe. In recent years, Heilongjiang has focused on fostering the development of its cultural and tourism sectors, promoting high-quality growth. This initiative includes the establishment of a world-class ice and snow tourism destination, alongside summer vacation resorts, effectively transforming the resources of its cold climate into a thriving economy.

As the host city of this year's conference, Jixi has carved a distinct path by leveraging its reputation as the