#None #Winter Olympics #TCL #Milan-Cortina

Introduction to TCL's Sports Ambassadors

TCL, a global leader in consumer electronics and an official partner of the Olympics, has announced the formation of its Team TCL EU, marking a significant step as the company prepares for the Winter Olympics in Milan-Cortina 2026. This initiative is part of TCL's long-term partnership with the International Olympic Committee, established in February 2025 and running through 2032, emphasizing TCL's dedication to enhancing the Olympic spirit through sports and technology.

Celebrating Athletic Excellence

The Team TCL ambassadors include some of Europe’s most renowned winter athletes. Notable representatives include alpine ski racers Alex Vinatzer and Christof Innerhofer from Italy, Olympic gold medalist Clément Noël from France, and Swedish cross-country skiing champions Frida Karlsson, Ebba Andersson, and Jonna Sundling. The team also includes Dutch speed skater Joy Beune. These athletes embody the spirit of perseverance, excellence, and the relentless pursuit of greatness, aligning perfectly with TCL's vision of inspiring greatness.

The Connection Between Sports and Technology

The selection of sports ambassadors reflects TCL's ethos where sports excellence converges with innovation. These athletes not only elevate the competitive standards in their respective sports but also connect deeply with fans through their stories of resilience and success. Each ambassador will share insights into their training regimens, mental preparation, and the impact of technology on their performance, showcasing how TCL’s products empower them to achieve their peak.

As TCL gears up for the Winter Olympics, the ambassadors will engage in numerous brand activations, digital storytelling, and social media campaigns, sharing their journeys and inspiring fans across Europe. The collaborations aim to highlight how cutting-edge technology can enhance performance in dynamic sports environments.

Innovations to Enhance Everyday Living

Besides athletics, TCL is making significant strides in consumer electronics, maintaining its position as a leader in mini LED televisions with an impressive 176% increase in shipments during the first half of 2025. The company’s home appliances redefine modern living by incorporating advanced features across various categories. Notably, TCL's Fresh Air air conditioning unit ranked first in global sales, demonstrating the brand's commitment to delivering smart, healthier lifestyles to consumers worldwide.

Voices of the Ambassadors

Each ambassador has shared personal reflections on their inclusion in this elite group:

• - Alex Vinatzer (Italy) expresses that in slalom, every second counts, mirroring the precision and determination he sees in TCL's innovations.
• - Christof Innerhofer (Italy) emphasizes the importance of resilience and innovation in maintaining top performance, aligning his goals with TCL's vision.
• - Clément Noël (France), reflecting on his past Olympic success, aims to share the excitement of competition with fans and demonstrate how focus and passion lead to achievements.
• - Frida Karlsson (Sweden), dreamt of competing with the best and wishes to inspire young athletes, showcasing the power of belief and passion through collaboration with TCL.
• - Ebba Andersson (Sweden) defines her career by consistency and hard work, paralleling her values with TCL's commitment to continuous improvement.
• - Jonna Sundling (Sweden) highlights the intensity and excitement of sprinting, aiming to bring similar energy to fans as they anticipate the Winter Olympics.
• - Joy Beune (Netherlands), appreciates how technology plays a crucial role in performance, hoping to inspire fans through sports and innovation on her journey to the Winter Games.

These testimonies capture the essence of the partnership between TCL and its ambassadors, as they prepare to showcase not only their athletic prowess but also the transformative power of technology in sports.

Conclusion

As Team TCL embarks on its journey towards the Milan-Cortina 2026 Winter Olympics, the collaboration between elite athletes and innovative technologies sets a promising stage. With their collective passion and groundbreaking technology, TCL aims to inspire millions, reminding us all that with dedication, support, and the right tools, anything is possible. The blend of sportsmanship and technology promises to create lasting memories and inspire future generations of athletes and fans alike.