#China #Shenzhen #Mentech #Visma #Lease a Bike

Mentech Forms Partnership with Visma | Lease a Bike

In a notable move within the cycling industry, Mentech, known for its cyclist intelligence technology, has officially announced its partnership with the professional cycling team Visma | Lease a Bike. This partnership is a significant milestone for Mentech, as it becomes the first official Chinese partner of the team, underscoring the brand's ambition to expand its reach in the competitive cycling landscape.

A Historic Team Collaboration

The Visma | Lease a Bike team has made headlines for achieving a remarkable feat by winning the overall championships at the three major cycling events: the Giro d'Italia, the Tour de France, and the Vuelta a España. This accomplishment marks a legendary achievement as they became the first team to clinch victory in all three grand tours in the same year.

Mentech's collaboration with such a high-profile team aligns perfectly with their core philosophy of innovative technological advancements in cycling. Together, Mentech and Visma | Lease a Bike aim to promote intelligent cycling solutions and deliver enhanced products and services to consumers worldwide.

Innovation in Cycling Technology

Mentech is focused on creating a comprehensive ecosystem of cycling intelligence products and services. Their offerings will include:

• - Sports bikes
• - Bike computers
• - Cyclist watches
• - Panoramic cameras
• - A unique hardware system named PowFi, which integrates networking and power functionalities.

This ecosystem also features an integrated platform designed for both individual and community cycling services. By investing in such innovations, Mentech is determined to drive intelligent development in the professional cycling sector.

Insights from Leadership

Looking ahead to 2025, Sander Kruis, the commercial director of Visma | Lease a Bike, expressed enthusiasm about the new partnership, stating, "We are thrilled to have Mentech by our side. As an internationally renowned team, we look forward to attracting top companies from around the world to collaborate with us. Mentech's role as our first Chinese partner adds an extraordinary dimension to this collaboration."

Mentech’s president, Yang Xianjin, also shared his excitement. He emphasized the significance of integrating cutting-edge technology into cycling, saying, "Our new partnership with Visma | Lease a Bike not only elevates Mentech's visibility on the global stage but also contributes to the dynamic and engaging nature of the sport. We look forward to collaborating with the team to create new opportunities and share an exhilarating year of cycling events."

Conclusion

As Mentech partners with Visma | Lease a Bike, it marks a pivotal moment for both entities. This collaboration not only enhances Mentech's standing in the international cycling community but also paves the way for innovative developments in cycling technology. With mutual goals of enhancing the cycling experience for athletes and enthusiasts alike, this partnership is set to reshape the future of cycling.