ASUS Showcases Innovative Exhibit 'Design You Can Feel' at Milan Design Week 2025

Experience Design and Technology at Milan Design Week

ASUS has launched its remarkable "Design You Can Feel" exhibition at Milan Design Week 2025, inviting attendees to explore the delicate balance between craftsmanship, materiality, and artificial intelligence. Running from April 8 to April 13 at Galleria Meravigli, this exhibition is open daily from 10 AM to 6 PM, promising a rich experience to its visitors.

A Glimpse into 'Willful Wonder'

Among the key attractions is the interactive installation titled "Willful Wonder," thoughtfully crafted by the design studio, INI. This installation consists of wing-like panels made from a unique material developed by ASUS, known as Ceraluminum™. Comprising an innovative aluminum honeycomb structure, these panels not only respond to visitor engagement but also embody natural sensitivity—drawing inspiration from the elegance of nature.

As individuals interact with the installation, the wings collect data, which feeds into an AI model, transforming organic human interactions into captivating visual representations. This piece elegantly symbolizes the connection between humans and technology, showcasing ASUS's commitment to seamless innovations, stunning design, and a respect for natural materials.

The Heart of ASUS Design Philosophy

The exhibition also serves as a platform to unveil the latest ASUS products while sharing the stories that underline their design principles. Visitors will engage with hands-on displays that celebrate features such as the ASUS Zenbook's lightweight build, the unique fragrances of the Adol line, and the outdoor durability of the ProArt series, alongside the striking aesthetics of the ROG products.

At its core, ASUS's design ethos centers around a human-centric approach, prioritizing user experience and needs. Each product embodies not merely a visual appeal but also practical functionality, blending form with purpose. The design thinking displayed at this event emphasizes intuitiveness and usability, making high-performance technology accessible and enjoyable.

Unveiling the Signature Edition

In a major highlight, ASUS is poised to introduce a limited-edition collection that celebrates the famed Zenbook series. This exclusive range magnifies the potential of the groundbreaking Ceraluminum™ material, known for its superior fracture toughness and exceptional lightweight properties. The signature edition will embody innovation and sustainable design in every device. Exact release dates will be announced soon, setting anticipations high among tech enthusiasts.

The Ceraluminum™ technique offers a reimagined experience of aluminum processing, taking advantage of its robustness while ensuring that the aesthetic elements remain uncompromised. The Zenbook S14, S16, and A14 models will showcase these advancements, solidifying their standing as cutting-edge devices at the forefront of technology.

ASUS's deep dive into the ethos of design provides profound insights into how contemporary technology can harmonize with human experiences, supporting individuals in their daily endeavors while making a positive impact on the environment.

Join ASUS at Galleria Meravigli from April 8 to 13, and immerse yourself in a transformative experience that embodies the essence of modern design and technology. Experience how ASUS continues to push the boundaries, shaping a brighter, more innovative future for all.

For more information on ASUS’s revolutionary Ceraluminum™ and to savor the artistic journey of product design, visit the ASUS Zenbook website or catch their documentary series "The Making of Ceraluminum."