#United States #New York #Consumer Insights #Panoplai #Katie Gross

Panoplai Appoints Katie Gross as President

In a strategic move aimed at bolstering its position in the competitive insights industry, Panoplai has announced the appointment of Katie Gross as their new President. This October marks a pivotal transition for the enterprise platform, known for redefining consumer understanding through innovative technologies like digital twins and synthetic data. Gross, a seasoned veteran with over twenty years of leadership experience in consumer intelligence and market research, is set to steer the company through its next growth phase.

Proven Track Record in Consumer Intelligence

Katie Gross comes to Panoplai with an impressive portfolio of senior leadership roles at renowned insights firms such as Cint, Toluna, and Mintel. In her recent role as President at Suzy, she successfully established the company as a leading consumer intelligence platform. Throughout her formidable career, Gross has demonstrated a unique capability to transform consumer signals into actionable strategies, harmonizing technology with human insight.

Her extensive expertise positions her as a prototype for the type of leadership Panoplai needs at this moment. As consumer demands evolve, Gross focuses on enabling organizations to adopt agile methodologies for understanding their customers, allowing marketing, research, and product teams to act with confidence.

A Vision for the Future at Panoplai

Neil Dixit, Founder and CEO of Panoplai, remarked on the significance of this strategic hire, stating, "Katie is one of the most accomplished operators in the insights industry. She brings the rare combination of deep category expertise, platform-building experience, and genuine client trust that this moment requires." Under her guidance, the enterprise platform intends to broaden its reach and enhance its offerings, particularly in light of recent accolades. In 2026, Panoplai not only clinched the #5 spot in the Northeast on the Inc. Regionals list of fastest-growing private companies but also won the Industry Impact Award at Greenbook's Insight Innovation Competition.

With significant clients spanning various sectors—including consumer packaged goods (CPG), technology, financial services, and entertainment—Panoplai delivers artificial intelligence-powered insights that align over 90% with human benchmarks.

Gross on Her New Role

Expressing her enthusiasm for the new position, Gross stated, "Panoplai is solving the right problem at the right time. The industry is at an inflection point — organizations require faster feedback, greater trust in their data, and an integrative approach to AI that illustrates grounded and explainable results. I’m excited to help actualize this vision and drive the company forward in this next chapter." Her commitment to bridging the gap between data and actionable insight will undoubtedly lead to enhanced decision-making capabilities for organizations.

About Panoplai

Founded in 2021 as Glimpse, Panoplai has quickly emerged as a transformative player in the domain of customer insights. By fusing traditional and synthetic survey data collection methods, creating digital twins, and enabling interactive analyses, the platform supports research, marketing, and innovation teams in making informed decisions with confidence. Notably, its AI models have garnered validation against over 100 million real human quality assurance pairs, solidifying the platform's credibility and trustworthiness in the market. As Panoplai continues to expand its reach and delve into new markets, Katie Gross's leadership will be pivotal in fulfilling its mission of transforming data into strategic advantage for brands worldwide.

For more details about Panoplai and its offerings, visit www.panoplai.com.