GeNiE's Embedded Finance Service Achieves 100,000 Loan Applications in Just Six Months

GeNiE’s “Money Lamp” Service Surpasses 100,000 Loan Applications

GeNiE Inc., based in Chuo, Tokyo (CEO: Yuichiro Saito), has made headlines after its embedded finance service, “Money Lamp,” reached a remarkable milestone of over 100,000 loan applications within just six months since its launch in October 2024. This achievement highlights the growing interest and trust in integrated lending solutions among consumers and businesses alike.

As a subsidiary of Acom Co., Ltd., a leading consumer finance company in Japan, GeNiE was founded to promote embedded finance in the lending sector. The “Money Lamp” service enables businesses that offer online platforms or apps to integrate lending functionalities, helping them to enhance their existing offerings. This service has seen a drastic rise in loan applications since it began collaborating with various partner companies, marking the company’s successful entry into the embedded finance landscape.

The journey to start an independent lending operation can be challenging, involving the need for a lending license, compliance with stringent regulatory requirements, and thorough oversight by financial authorities. However, with “Money Lamp,” businesses can launch their lending services swiftly, often within two weeks, thus eliminating many barriers to entry. Currently, the service has been adopted by eight partner companies across various sectors, including digital wallets, e-commerce, car leasing, and crowdsourcing, solidifying its position in the market.

Understanding that many individuals might feel apprehensive about borrowing, GeNiE emphasizes that financial constraints should not deter people from pursuing new experiences or acquiring desired items. Instead, they aim to provide timely solutions that encourage personal investment. Through collaborations with everyday services, the company empowers users to bridge their funding gaps effectively and conveniently.

GeNiE’s mission is to create a world where everyone can pursue their dreams and shine in their uniqueness. “Money Lamp” stands as a beacon of this vision, facilitating access to finance in a seamless manner. It allows users to apply for loans at the moment they need it, enhancing their purchasing experience directly within their preferred shopping applications. This not only meets the rising financial demands of customers but also significantly contributes to the revenue growth of the partnering businesses.

Key Features of “Money Lamp”:

1. No Initial Costs or License Required: Businesses can quickly achieve profitability without the burden of initial investment in licenses or compliance.
2. Service Launch in Two Weeks: Companies can start providing lending functionality in as little as two weeks, making it an attractive option for rapid business growth.
3. High Precision Credit System: Backed by Acom’s expertise, the service offers an advanced credit assessment system that ensures reliability and efficiency in loan approvals.

For more information, visit Money Lamp Service Page.